Updating your website is crucial to staying relevant and ensuring that your website registers as a popular and sought-after search. A good website is the epicenter of where your customers get to know your products, services, and your company`s identity. On the web, your brand can differentiate itself from others like them. Updating your pages,…
Video content has grown tremendously over the years and now we are seeing the impact it has in bringing in new customers as well as capturing the audience’s attention.
The marketing funnel is a wonderful tool for marketers to use. It helps them analyze how to convert possible consumers or leads to active consumers. The marketing funnel is essential to understanding how to make a successful brand following. There are many versions of the marketing funnel some deconstructed and have many parts, while others…
Consumer engagement is the cornerstone to creating a successful brand. Consumer engagement is known to have many definitions, the main being that consumer engagement is the interaction between company and customer, it encompasses many aspects of a brand and is vital to building customer loyalty leading to customer purchase and being an ambassador for your…
Digital marketing has changed and morphed over the years to better suit changing markets and keep with the times. Digital marketing is the promotion of products or services over the internet or electronic media. It is the use of online channels to promote your company. Digital marketing has a rich history, only about thirty years…
The benefits of conducting a SWOT analysis are numerous. SWOT can be a wonderful way to figure out where your company stands and its possible future endeavors and ways to change and improve. SWOT analysis looks at the strengths, weaknesses, opportunities and threats of the company. Companies conduct these on a regular basis to analyze…
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