Unlike paid ads that disappear when you stop paying, well-executed SEO efforts create lasting visibility and brand presence, reducing ongoing acquisition costs.
SEO efforts accumulate over time, continuously boosting your website’s visibility and traffic, resulting in exponentially growing revenue and sustained profits.
Higher visibility in search results increases your brand’s exposure, making it more recognizable to potential customers.
Without a clear strategy, it’s hard to know which SEO actions will bring results, potentially leading to trial-and-error rather than steady growth and causing unnecessary time and resource expenses.
Without setting clear, measurable goals and tracking progress, you can’t justify your SEO spend or confidently invest in ongoing improvements that support long-term growth.
Search engines constantly refine their ranking formulas, so staying current with updates, being adaptable, and flexible is essential to maintain your hard-earned visibility and competitive advantage.
With many businesses vying for the same audiences, you need a strong, dynamic approach—including local targeting, robust content creation, and technical optimization—to stand out in crowded search results and drive meaningful growth.
BMG’s SEO approach isn’t siloed; we work closely with paid media, analytics, content, and UX teams to ensure a seamless, omnichannel growth strategy.
Our advanced analytics frameworks identify not just traffic, but customer journey metrics, allowing us to refine strategies based on revenue impact rather than vanity metrics.
Our dedicated in-house SEO experts ensure consistent strategy execution and deep brand understanding without outsourcing any work.
- Joe | Partner & CFO/CMO, Arizona Painting Company
Seamlessly integrating SEO with content creation to ensure that all materials are optimized for search engines while providing value to your audience.
Ensuring your website is technically sound and user-friendly, which enhances SEO performance and provides a solid foundation for all your marketing initiatives.
We use our thorough reporting and your feedback on lead quality to continuously check and adjust, improving your results over time.
Your reliable source of high-quality lead flow enables you to shape the direction of your company’s growth with targeted customer acquisition.
Seamlessly integrating SEO with content creation to ensure that all materials are optimized for search engines while providing value to your audience.
Ensuring your website is technically sound and user-friendly, which enhances SEO performance and provides a solid foundation for all your marketing initiatives.
Combining organic SEO strategies with paid advertising campaigns to maximize visibility and reach across multiple platforms.
What are some misconceptions about SEO?
“SEO is a black box.” Not Quite. SEO is trackable, quantifiable, and, to a degree, predictable. However, this takes a lot of strategy and some powerful software to do well. This is why many of our clients come to us. They want to boost their rankings and revenue but they’d rather spending their time running their business than keeping up with algorithm changes.
What’s on the horizon for SEO?
"With new AI search platforms like OpenAI’s o-series AI models, Google’s Gemini and Anthropic’s Claude – the way customers interact with information and search for products and services is changing very quickly. When platform changes like this happen is important to be adaptable. When reliable internet movie streaming was invented, a DVD-rental company when from 7.5m subscribers to 230m subscribers by adapting their product and marketing. Today, they have grown into the $31.6 billion business – Netflix."
Provides a focused roadmap so you invest your time and money wisely, ensuring every action supports your ROI goals while fostering ongoing, measurable success.
Reveals what others do well, letting you learn from their strengths and outperform their weaknesses over time.
Improves local visibility, making it easier for nearby customers to find and trust your business, enhancing brand credibility and repeat visits.
Organizes your site so search engines and users can find what they need easily, improving both visibility and experience as well as encouraging deeper engagement.
Fixes behind-the-scenes issues like speed and mobile-friendliness that help search engines rank you higher with greater consistency and authority.
Helps your business show up for nearby customers actively searching for what you offer, increasing foot traffic, brand trust, and conversions across multiple local touchpoints.
Ensures you regularly produce helpful, keyword-rich posts that attract and engage readers, support your brand’s authority, and improve your website’s relevance in search results over an extended period.
Guides the creation and organization of your online content so it consistently answers user questions, offers value, and aligns with your SEO goals, ultimately boosting rankings, user satisfaction, and long-term brand trust.
Partner & CFO/CMO, Arizona Painting Company
General Manager, Crimsafe
CEO & President, YMCA of Central Texas
“For 7+ years, the Big Marlin Group has helped us streamline our marketing efforts resulting in significant increases in our revenue year over year. We appreciate their ability to think outside of the box and bring new marketing ideas to us.”
“Big Marlin Group has played a pivotal role in Crimsafe’s ability to support our national dealer network. From designing advertising and social media tools for our dealers to launching corporate-sponsored lead generation campaigns, BMG has become an integral part of Crimsafe’s business. BMG’s branding and lead generation efforts have helped Crimsafe’s revenue grow over 30% in the last year. Everyone on the BMG Team is incredibly easy to work with and always looking to enhance our creative materials to help us and our dealers grow.”
“The team at Big Marlin Group has provided our association with tremendous marketing support for over 15 years. They have aided our marketing department’s efforts through new and innovative platforms to help not only grow our membership to over 42,000 individuals but also engage these members effectively and efficiently while working within our budget. To top it all off, they are a really fun group to work with!”