The Marketing Wheel for Integrated Digital Marketing

What is Integrated Digital Marketing? In short, integrated digital marketing is getting the word out online in a way that’s consistent across every platform. A campaign that is not “integrated” would have different messaging, strategy, and timing on social media compared to paid social, your website, and your email campaign. A lack of integration dilutes…

Crafting the Perfect Social Media Post

In the fast-paced world of social media, where attention spans are fleeting and content is abundant, creating the perfect social media post requires a thoughtful and strategic approach. Whether you’re a business looking to promote products, an influencer building a personal brand, or an individual aiming to share meaningful content, understanding the elements of an…

Understanding PPC and How It Benefits Businesses of All Sizes

In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for businesses of all sizes. Whether you’re a small startup or an established enterprise, PPC can provide a strategic advantage by driving targeted traffic to your website and generating valuable leads and conversions. In this blog, we’ll delve into…

Meet the Marlins: Kelly Forystek

What is your professional background? Big Marlin Group was my first big girl job but in college I was always kind of working in marketing within some aspect whether that was doing some small tasks for my college’s D1 hockey team or working in the marketing department for the school’s geography department. I always knew…

Meet The Marlins: Hayden Householder

Hayden Householder is one of the Account Managers at Big Marlin Group and leads the team with wit, charm, and charisma. Come aboard and learn more about Hayden!   What is your professional background? “I started working for the city of Chandler at 15, and I did marketing work as a Coordinator. For school, I…

Meet the Marlins: Abby Stepanek, Account Manager

Abby Stepanek is one of the Account Managers at Big Marlin Group, and on top of always making the team laugh, gives some great advice. Besides always being a shoulder to lean on for the team, as the Big Marlin Builder, Abby develops accounts throughout the onboarding process and helps create strong bonds with our…

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