Paid Social isn’t a magic bullet. We always start with a thorough strategy based on your business goals and past performance data. If something isn’t working, we’ll always come to the table with “why” and how to fix it.
It doesn’t matter how high your lead volume or CTR is if all your form fills are spam. We optimize based not just on quantity, but on whether your leads turn into sales, how much they spend, and your profit margin.
The only thing worse than a lack of performance is not knowing whether or not your ads are performing. Between our live reporting dashboard and monthly reporting meetings, you have full access to understand your results and get all your questions answered.
Even when things are working okay, your goal is to grow your business. We always come to the table with new opportunities and make proactive strategy recommendations for growth, not just maintenance.
For over 10 years, we have partnered with businesses across industries to provide tangible results and kick-ass customer services.
With a combined 30 years of experience, your digital advertising team brings their expert touch to your accounts with daily checks and optimizations.
We never take commission on ad spend. That means we always make decisions with your best interests in mind to grow a long-term partnership with you.
- Stuart | Owner, Concrete Craft of Central Nassau County
We plan a detailed full-funnel approach based on your business goals, past performance, and proven best practices for your industry.
We collaborate with you to design eye-catching still and video ads, write motivating copy, and fine-tune your target audiences before launch.
We use our thorough reporting and your feedback on lead quality to continuously check and adjust, improving your results over time.
Your reliable source of high-quality lead flow enables you to shape the direction of your company’s growth with targeted customer acquisition.
Coordinate approach across Paid Search for a full-funnel strategy that lifts both platforms’ performance.
Design, develop, and optimize landing pages to maximize turning clicks into leads and avoid losing interested customers.
Cross-promote successful content between organic social and paid social to learn from all creative performances.
What should people know about paid social but don’t?
"Paid social ads are not a magic sales tool. Instead, they should be used as a strategy to build awareness and then move customers from awareness to trust. The real ROI emerges when we use social ads as a part of a broader customer journey across multiple platforms, rather than just a standalone channel."
How has paid social evolved, and what’s on the horizon?
"Over the past decade, video content has taken center stage in paid social advertising. Platforms now prioritize video, making it essential for businesses to incorporate it into their strategies. As we move forward, artificial intelligence will continue to reshape the industry, offering personalized experiences, automating tasks, and providing valuable insights. By embracing these trends, businesses can optimize their paid social campaigns and achieve greater success."
With over 1 billion monthly active users, approximately 70% of whom are under 35, Instagram is ideal for engaging younger demographics. Its visual-centric platform is particularly effective for brands in fashion, beauty, and lifestyle industries. (1)
Boasting 3.065 billion monthly active users, with 68.6% engaging daily, Facebook offers extensive reach across various demographics. Its advanced advertising tools enable precise targeting, making it a versatile platform for businesses aiming to connect with a broad audience. (2)
With 522 million monthly active users, 69.4% of whom are women, Pinterest excels in driving purchase intent, especially in sectors like home décor, fashion, and DIY. Users actively seek inspiration, making it a fertile ground for brands to showcase products and influence purchasing decisions. (3)
As the second-largest search engine, YouTube has over 2.7 billion monthly active users who consume more than 1 billion hours of video daily. This extensive reach makes it ideal for brands to share in-depth content, enhancing brand awareness and authority. (4)
With approximately 1 billion monthly active users, 55% of whom are under 30, TikTok is a hub for reaching younger audiences through creative, short-form videos. Its algorithm allows content to go viral quickly, offering brands significant exposure and engagement opportunities. (5)
Engaging visuals are crucial in capturing audience attention on social media. Studies show that video content, a key component of creative ad design, is the most popular and effective media format, with 50% of marketers leveraging video in their strategies. (6)
Retargeting is a powerful tool for re-engaging potential customers who have previously interacted with your brand. Data reveals that 77% of marketers use retargeting on platforms like Facebook and Instagram as part of their advertising strategy. (7)
Implementing a full-funnel marketing strategy, which addresses consumers at every stage from awareness to conversion, can lead to substantial benefits. Research indicates that such strategies see up to 45% higher ROI and 7% increases in offline sales compared to campaigns focusing on a single purchase stage. (8)
Partner & CFO/CMO, Arizona Painting Company
General Manager, Crimsafe
CEO & President, YMCA of Central Texas
“For 7+ years, the Big Marlin Group has helped us streamline our marketing efforts resulting in significant increases in our revenue year over year. We appreciate their ability to think outside of the box and bring new marketing ideas to us.”
“Big Marlin Group has played a pivotal role in Crimsafe’s ability to support our national dealer network. From designing advertising and social media tools for our dealers to launching corporate-sponsored lead generation campaigns, BMG has become an integral part of Crimsafe’s business. BMG’s branding and lead generation efforts have helped Crimsafe’s revenue grow over 30% in the last year. Everyone on the BMG Team is incredibly easy to work with and always looking to enhance our creative materials to help us and our dealers grow.”
“The team at Big Marlin Group has provided our association with tremendous marketing support for over 15 years. They have aided our marketing department’s efforts through new and innovative platforms to help not only grow our membership to over 42,000 individuals but also engage these members effectively and efficiently while working within our budget. To top it all off, they are a really fun group to work with!”