How to Increase Brand Loyalty

Building a successful brand is reliant upon also building brand loyalty. Brand loyalty can make or break a brand`s perception and success, loyalty from users means that they won’t go to the competition and your brand can continue to expect expansion and a loyal customer base. What Is Brand Loyalty Brand loyalty is the devotion a brand […]

What is Influencer Marketing and Why Should You Do It?

What is an Influencer? An influencer is a person who can affect the decisions of others, whether it be because of experience, expertise, position, or even a relationship with their audience. Usually these influencers have specific topics or types of audiences that they engage with. There are different “levels” of influencers based on follower numbers. […]

What Goes Into Your Website’s Google Ranking?

Google is the most popular search engine by far, dominating around 85% of the market share of search engines on desktop. As a business, it’s clear that you want to rank well on a platform that gets over 3.5 billion searches every day. So, what exactly goes into your website’s organic Google ranking? Google has […]

Fun Ideas to Try on Your Business’s Instagram

Instagram is one of the most widely used social networks, with over one billion monthly users and growing. As a business, the pressure is there to be on the network and post regularly, but what more can you do? We’ve put together some fun ideas to try on your business’s Instagram account that you may […]

Why Your Website Needs to Be Optimized for Mobile

In 2018, 58% of site visits were from mobile devices. In context, this makes perfect sense. Even the most technologically challenged of us spend an average 1-4 hours a day on our smartphones. Whether you are looking up the movie you want to see tonight, or the directions to your favorite restaurant, or simply checking […]

In-House Vs. Marketing Agency: Why You Should Think About Hiring An Agency

There comes a time in every business owner’s life where they ask themselves an important question and business decision: “Should I hire an in-house marketing employee or work with a marketing agency?” And whether you are a two-person start-up or a rising organization with 50+ employees, this isn’t an easy question to answer. There are […]

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