LinkedIn is arguably one of the most valuable social media tools for businesses. Between generating leads, building brand awareness, and establishing strategic partnerships, LinkedIn hosts a variety of valuable assets to build a successful business. Let’s dive into our 10 tips to help maximize your LinkedIn account for marketing. Define Your Audience and Goals Growing…
John Allen has been with Big Marlin Group since the beginning. As our General Manager, John takes an active involvement in the day-to-day happenings around the office. With a firm belief in quality customer service, John is always willing to go above and beyond for not only our clients but also for all of the…
Did you know that millennials make up the largest living generation? Millennials, who we define as being born between 1981 and 1996, have many defining characteristics and are more committed to implanting Sustainable Development Goals, including equality, climate change, peace, justice, poverty, and prosperity. Therefore, they tend to care more about meaningful values and good…
Did you know almost half of the world’s population is now on social media? Because of this, social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn are great ways to find new customers, increase brand awareness, and drive sales. Unfortunately, when it comes to social media, the various acronyms and jargon could be confusing…
New social platforms are constantly evolving and adapting, but the infamous TikTok is here to stay. The social platform has around 732 million monthly active users, ranking number seven in the most popular social media sites worldwide. The app itself has been downloaded over 2 billion times in the Apple Store and Google Play, holding…
Every year it seems that as soon as February 15th hits, consumers release a collective sigh of relief as the marketing off-season marketing begins. And why not? From about the 15th of August to the 15th of February (that’s six months!), they are bombarded with holiday sales notifications. Department stores display giant banners promoting their…
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