Using Instagram Analytics to Your Advantage.

Using Insights, business profiles can see an overview of the performance of their profile for the week. The new tool offers the ability to see how many users visited your profile, your follower rate, and engagement rate.… Read More

2018 Changes in Social Media

2018 Changes in Social Media.

The developers of some of the most popular social media sites/apps are always thinking of ways to be one step ahead of the game- ways to make their apps more accessible and keep their users wanting more. Here are some of the biggest modifications for social media sites in 2018, so far…… Read More

Meet the Marlins: Melissa | Gilbert Arizona | Big Marlin Group

Meet the Marlins: Melissa.

Melissa has been working with us since the beginning of BMG! Her mastery in organization and her get-it-done attitude keeps the office running smoothly. Melissa’s brilliant ideas for office games keeps everyone energized. She is dedicated to her work and strives to make sure our clients are satisfied. … Read More

Lakeland Hills Family YMCA | Big Marlin Group

Success at Lakeland Hills Family YMCA.

Before Our Partnership In May of 2016, I attended Christensen Computer Company’s (CCC) annual customer conference. During the opening session of the conference, several vendor presenters had the opportunity to share how they were collaborating with CCC to integrate their product(s) with the CCC software on behalf of their mutual clients. One of these vendors… Read More

Food Industry Marketing | Blog | Big Marlin Group Marketing Agency

Food Industry Marketing.

The ways of food and beverage marketing have drastically changed since the release of the Chef Boyardee commercial. Today, we are seeing things work that we’d never thought appropriate and using tools we would never imagined.… Read More

Meet Marlins Jeanne | Blog | Big Marlin Group

Meet the Marlins: Jeanne.

Jeanne has been a Marlin since the beginning of BMG! She is persevering and the go-to for any graphic design questions! Jeanne’s competitive spirit keeps her winning the team-trivia and riddles. She is dedicated to our clients making sure they are satisfied in all aspects of marketing!… Read More

How Important Are H Tags for SEO.

H Tags are known as heading tags that have a hierarchy rank from < h1 > to < h6 >. An < h1 > tag is the largest font size for a sections header, from there the ranking of H Tags goes down in font size. These tags should be utilized to break up and structure your content. Usually, an < h1 > tag is only used once, as the title of the page. From there the remaining H Tags can be used to separate paragraphs or utilize help quotes stand out.… Read More

Is Your In-House Marketing Failing?

How to determine if your in-house marketing is failing.

It’s primarily important to remember that the performance of your in-house marketing team is not directly linked to the success of your business. Actually, depending on the type of marketing your company is doing, will determine how long it’s going to take to see results. Build for your Buck Remember to take into consideration how… Read More

2018 Marketing Trends

2018 Marketing Trends.

Smart Design. Even for those who may have been living under a rock know that smartphones have skyrocketed to the top of the list of electronic devices. 60 percent of searches are done through mobile devices. If you don’t already have a mobile-friendly website, optimize your company site. If you already have, make sure you’re… Read More

Maintaining Successful Agency-Client Relationships | Blog | Big Marlin Group

Maintaining Successful Agency-Client Relationships.

After working at a marketing agency, account managers learn how to properly stay connected to their clients over the years. When working in retail, the motto we always hear is “the customer is always right”. In marketing we take a different approach to help their client grow their business.… Read More