Direct mail has been used as a form of advertising for many years and with the rise of the digital age, marketers have not seen a decline in this effective tool. If you think about one of the first things that you do when you get home from work, it is usually checking the mailbox.… Read More
Photoshop is the perfect way to keep up with branding for your company and products. If you think using Photoshop is difficult, think again! By messing around with Photoshop tools you can start to understand how important it is and how creative you can get. Photoshop can help you resize images, change colors, blend two… Read More
LinkedIn is the most important social network for B2B companies because of the companies that you can connect with and the relationships you can build through messaging, articles, and posts. When creating, or updating your companies LinkedIn page, it is important to keep your logo and “About Us” description up to date as your company… Read More
Every business is different and so is their marketing strategy, but there is one thing that every business should be using no matter how large or small their monthly budget is to spend on advertising. Google is ranked the #1 search engine that people use and one of their greatest tools for advertisers is Pay-Per-Click.… Read More
Using images across any social media platform should come with a warning to tell you about the mistakes you could be making when using the incorrect size. Often, we see images that are pixelated, cut off, or even stretched due to the fact that the person creating the images did not follow the size guide.… Read More
The main thing that every company or owner of a website should know is how to make it successful, and having SEO done correctly is an important piece of that success. If you have SEO on each of your pages on your website currently, you should revisit tags and meta descriptions is you are losing… Read More
To be considered certified, you need to take AdWords Fundamentals exam and one other exam. The six exams and their descriptions from Google are: AdWords Fundamentals – Covers the benefits of online advertising, and best practices for managing and optimizing AdWords campaigns. Search Advertising – Best practices for creating, managing, measuring and optimizing search ad… Read More
Luckily, we have you covered and you’ll never run out of ideas, at least not anytime soon! No matter what type of business you own, it is always important to constantly post on all your social media platforms. Here are a few ideas to get that creativity flowing: Promote your company: Although it is always… Read More
The average bounce rate greatly depends on the design and layout of your website, and which pages you send customers to most often. For instance, a blog can average a 70-98% bounce rate because users will read the blog then leave. However, detailed landing pages that coordinate with an ad can have a much lower… Read More
This certification prepares you and gives you the knowledge you need to run and optimize an effective campaign on Google AdWords. When we receive a new client that has an AdWords account already set up and running, we analyze the account to determine the best course of action for optimization besides just changing the budget.… Read More
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