Why You Should Focus on Video Marketing

Video content has grown tremendously over the years and now we are seeing the impact it has in bringing in new customers as well as capturing the audience’s attention.

Understanding The Marketing Funnel

The marketing funnel is a wonderful tool for marketers to use and analyze how to convert possible consumers or leads to active consumers. The marketing funnel is essential to understanding how to make a successful brand following. There are many versions of the marketing funnel some deconstructed and have many parts, while others are more […]

Importance of Cultivating Consumer Engagement

Consumer engagement is the cornerstone to creating a successful brand. Consumer engagement is known to have many definitions, the main being that consumer engagement is the interaction between company and customer, it encompasses many aspects of a brand and is vital to building customer loyalty leading to customer purchase and being an ambassador for your […]

How Digital Marketing Has Changed Business

Digital marketing has changed and morphed over the years to better suit changing markets and keep with the times. Digital marketing is the promotion of products or services over the internet or electronic media. It is the use of online channels to promote your company. Digital marketing has a rich history, only about thirty years […]

The Benefits of Conducting a SWOT Analysis

The benefits of conducting a SWOT analysis are numerous. SWOT can be a wonderful way to figure out where your company stands and its possible future endeavors and ways to change and improve. SWOT analysis looks at the strengths, weaknesses, opportunities and threats of the company. Companies conduct these on a regular basis to analyze […]

How to Increase Brand Loyalty

Building a successful brand is reliant upon also building brand loyalty. Brand loyalty can make or break a brand`s perception and success, loyalty from users means that they won’t go to the competition and your brand can continue to expect expansion and a loyal customer base. What Is Brand Loyalty Brand loyalty is the devotion a brand […]

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Years of Combined Experience


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