How Important Are H Tags for SEO.

H Tags are known as heading tags that have a hierarchy rank from <h1> to <h6>. An <h1> tag is the largest font size for a sections header, from there the ranking of H Tags goes down in font size. These tags should be utilized to break up and structure your content. Usually, an <h1>… Read More

Is Your In-House Marketing Failing?

How to determine if your in-house marketing is failing.

It’s primarily important to remember that the performance of your in-house marketing team is not directly linked to the success of your business. Actually, depending on the type of marketing your company is doing, will determine how long it’s going to take to see results. Build for your Buck Remember to take into consideration how… Read More

2018 Marketing Trends

2018 Marketing Trends.

Smart Design. Even for those who may have been living under a rock know that smartphones have skyrocketed to the top of the list of electronic devices. 60 percent of searches are done through mobile devices. If you don’t already have a mobile-friendly website, optimize your company site. If you already have, make sure you’re… Read More

Maintaining Successful Agency-Client Relationships | Blog | Big Marlin Group

Maintaining Successful Agency-Client Relationships.

After working at a marketing agency, account managers learn how to properly stay connected to their clients over the years. When working in retail, the motto we always hear is “the customer is always right”. In marketing we take a different approach to help their client grow their business.… Read More

Meet Marlins Kaitlin | Blog | Big Marlin Group

Meet The Marlins: Kaitlin.

  Kaitlin has been working with us Marlins for 4 years in April and in that time has managed to make all of us laugh each day. She is the one that convinces John to take all of us to happy hour, but will work even harder to help us when we need it –… Read More

Meet Marlins Alyssa | Blog | Big Marlin Group

Meet The Marlins: Alyssa.

Alyssa is another one of our amazing Account Managers here at Big Marlin Group, and takes great care of all of her clients! When she’s not at work, you can find her taking pictures of her dogs Maisy and Murphy. It’s always a joy to see what her two doggies are up to. What do… Read More

Google Data Studio.

One of Google’s newest programs that we have started to utilize in our monthly reporting is Google Data Studio. Although still in beta, Google Data Studio allows companies to create custom reports and visualizations to share. Google Data Studio connects with your AdWords and Analytics accounts. According to Google, “Data Studio turns your data into… Read More

6 Things To Remember For An Internship Interview.

Big Marlin Group has had multiple interns and a few of our employees participated in internships throughout college. Here are some personal insights as to how to interview for an internship position.   As always, any college will have the resources for you to not only receive guidance on your resume, but also help you… Read More

Meet Marlins Clare | Blog | Big Marlin Group

Meet The Marlins: Clare.

Clare joined us here at Big Marlin Group a year ago, and quickly found a home for herself. She has been our go-to nutrition expert and we love seeing what her lunch is going to be! When she’s not at the gym or coaching volleyball, you can find her on Snapchat taking videos of her… Read More

Brand Strategy 101.

Or event yet, noticed that your marketing pieces don’t coincide with another and don’t fully represent who you are and what you do. Before we get into the building blocks of branding. Let’s first discuss what brand strategy is and why it is important. What is Brand Strategy? Creating a brand strategy for your company… Read More