Luckily, we have you covered and you’ll never run out of ideas, at least not anytime soon! No matter what type of business you own, it is always important to constantly post on all your social media platforms. Here are a few ideas to get that creativity flowing: Promote your company: Although it is always… Read More
The average bounce rate greatly depends on the design and layout of your website, and which pages you send customers to most often. For instance, a blog can average a 70-98% bounce rate because users will read the blog then leave. However, detailed landing pages that coordinate with an ad can have a much lower… Read More
This certification prepares you and gives you the knowledge you need to run and optimize an effective campaign on Google AdWords. When we receive a new client that has an AdWords account already set up and running, we analyze the account to determine the best course of action for optimization besides just changing the budget.… Read More
People average 40 minutes on YouTube, 35 minutes on Facebook, 25 minutes on Snapchat, 15 minutes on Instagram, and only 1 minute on Twitter each day. Most people pay attention to all platforms daily, no matter how much information is repeated. For businesses, this is your opportunity to get your products and services out there… Read More
Every client is different and every campaign is customizable to your business and goals. With that being said, Big Marlin Group believes there are a few factors in which clients should determine how much they want to spend. The greatest part about using Google AdWords is that you can customize how much you spend daily… Read More
Pinterest is a great social media platform where users go to search for inspiration, DIY, or product information. Users are able to conduct a simple search of what they are looking for then click on the image for more information, where (hopefully) it will take the user to a specific page on the company’s website.… Read More
Big Marlin’s vertical company, whyMarlin, saw a need in the non-profit marketplace for a single platform that allows for online program registration, digital form submission, and account management, all while being able to market your company. Therefore, we created a business systems interface called Digital Counter. Digital Counter is just one of whyMarlin’s solutions that… Read More
From Facebook and Instagram Live to producing homemade video to show off a product or service, customers are more than ever looking for video to explain your business. If you don’t already have a video marketing plan set in place for your business, now is the time. When it comes to staying on top of… Read More
How are you going to tell your target customers about your product or service and why it’s so valuable? You have to be sure every effort, no matter how small, is well-planned and executed properly. At Big Marlin Group, we believe these are just few reasons of why startups need to invest in marketing: Strategic… Read More
Subject Line Short subject lines that drive urgency. Don’t use all caps or overuse of explanation points. For a higher click-through rate, think about adding that personal touch that will grab the attention of the reader right away and leave them with enough curiosity for them to open the email. When creating a subject line,… Read More
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