The Emoji Effect

Early Beginnings and Creation The idea of expressing emotion through text without using words first burst onto the scene back in the early ‘90s. They weren’t what most people think about today: nice, smooth, and detailed emojis. The expressive figures in the ‘90s could be created with the same characters found on a keyboard, and…

Handling Negative Reviews and Complaints

The online presence of a company is more important now than ever. While we would like for everyone to love our company brand and services no questions asked, the reality can be a little different. People are much more willing to be honest with reviews online, and are therefore more likely to complain if they…

3 Social Media Trends To Watch Out For In 2021

Social media has continued to grow and evolve since it first joined the world in the early 2000s and has always been a driver of trends. Some of these trends are funny while others more serious, but these trends have given individuals and even companies the opportunity to engage deeper within their audience. When companies…

2021 Marketing Ideas

As the digital movement continues to dominate every corner of the internet, brands have to make sure that they are keeping up. Digital trends come and go, but that doesn’t mean that your brand has to be left behind. And don’t worry, even some of the biggest names in various industries are all trying to…

The Benefits of a Small Business Website

Companies in 2021 need a website, especially small businesses. According to Statista, an estimated 1.92 billion people purchased something online in 2019 alone, including services, products, and more. While many consumers live online, that isn’t the only reason to have a site. Here are several reasons why your company or brand needs a small business website…

Elements of an Effective Digital Marketing Plan

Every company needs a brand, and every brand should have a great marketing plan If COVID-19 has taught us anything, it’s that digital content is always being consumed. This makes a digital marketing plan a must for any brand looking to cut it in today’s saturated online world. However, not everyone knows the necessary elements…

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