How to Answer 6 Common Interview Questions

For most of 2021, the job market has continued to grow. Due to the sudden shutdown within the job market and beyond in 2020, both employees and employers have been forced to adapt to new technologies and ways of doing business. But that hasn’t been much of a deterrent, because in 2021 both wages and…

Using the Algorithm to Increase Engagement

In the math and programming world, the word algorithm is familiar and used for nearly everything. In computing, an algorithm is the list of instructions and rules that a computer needs to do to complete a task. In a general sense, an algorithm is how a set of facts is transformed into useful information. Now…

8 Tips to Maximize Your LinkedIn Marketing

LinkedIn is arguably one of the most valuable social media tools for businesses. Between generating leads, building brand awareness, and establishing strategic partnerships, LinkedIn hosts a variety of valuable assets to build a successful business. Let’s dive into our 10 tips to help maximize your LinkedIn account for marketing. Define Your Audience and Goals Growing…

Marketing to Millennials

Did you know that millennials make up the largest living generation? Millennials, who we define as being born between 1981 and 1996, have many defining characteristics and are more committed to implanting Sustainable Development Goals, including equality, climate change, peace, justice, poverty, and prosperity.  Therefore, they tend to care more about meaningful values and good…

Top 10 Social Media Marketing Terms You Should Know  

Did you know almost half of the world’s population is now on social media?  Because of this, social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn are great ways to find new customers, increase brand awareness, and drive sales. Unfortunately, when it comes to social media, the various acronyms and jargon could be confusing…

How to Use TikTok for Marketing

New social platforms are constantly evolving and adapting, but the infamous TikTok is here to stay. The social platform has around 732 million monthly active users, ranking number seven in the most popular social media sites worldwide. The app itself has been downloaded over 2 billion times in the Apple Store and  Google Play, holding…

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