Marketing to Millennials

Did you know that millennials make up the largest living generation? Millennials, who we define as being born between 1981 and 1996, have many defining characteristics and are more committed to implanting Sustainable Development Goals, including equality, climate change, peace, justice, poverty, and prosperity.  Therefore, they tend to care more about meaningful values and good…

Top 10 Social Media Marketing Terms You Should Know  

Did you know almost half of the world’s population is now on social media?  Because of this, social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn are great ways to find new customers, increase brand awareness, and drive sales. Unfortunately, when it comes to social media, the various acronyms and jargon could be confusing…

How to Use TikTok for Marketing

New social platforms are constantly evolving and adapting, but the infamous TikTok is here to stay. The social platform has around 732 million monthly active users, ranking number seven in the most popular social media sites worldwide. The app itself has been downloaded over 2 billion times in the Apple Store and  Google Play, holding…

The Emoji Effect

Early Emoji Beginnings and Creation The idea of expressing emotion through text without using words first burst onto the scene back in the early ‘90s. They weren’t what most people think about today: nice, smooth, and detailed emojis. The expressive figures in the ‘90s could be created with the same characters found on a keyboard,…

Handling Negative Reviews and Complaints

The online presence of a company is more important now than ever While we would like for everyone to love our company brand and services no questions asked, the reality can be a little different. People are much more willing to be honest with reviews online, and are therefore more likely to complain if they…

3 Social Media Trends To Watch Out For In 2021

Social media has continued to grow and evolve since it first joined the world in the early 2000s and has always been a driver of trends Some of these trends are funny while others more serious, but these trends have given individuals and even companies the opportunity to engage deeper within their audience. When companies…

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