The Marketing Wheel for Integrated Digital Marketing

What is Integrated Digital Marketing? In short, integrated digital marketing is getting the word out online in a way that’s consistent across every platform. A campaign that is not “integrated” would have different messaging, strategy, and timing on social media compared to paid social, your website, and your email campaign. A lack of integration dilutes…

10 Components for Creating a Successful Website

In the vast digital landscape, creating a successful website that stands out and meets its objectives requires careful consideration of various elements. Whether you’re launching a personal blog, an e-commerce platform, or a corporate site, these ten components form the foundation of a successful website. Clear Purpose and Goals Before diving into the design and…

Mastering Marketing Strategy

In today’s dynamic and competitive business landscape, developing an effective marketing strategy is crucial for achieving success. Whether you’re a seasoned marketer or a budding entrepreneur, understanding the intricacies of crafting a winning marketing plan can significantly impact your business’s growth and profitability. In this comprehensive guide, we will delve into the key components of…

Navigating the Social Seas: A Guide to Tracking Social Media Success Metrics and Goals

In the vast and ever-evolving world of social media, success is not just about having a presence; it’s about understanding and leveraging the metrics that matter and forming a community. Whether you’re a seasoned social media manager or a budding entrepreneur, creating engaging content, tracking the right metrics, and setting goals are essential to achieving…

The Power of SEO: 10 Reasons Why SEO is Vital to Every Business

In the rapidly evolving digital marketing landscape, Search Engine Optimization (SEO) stands as a pivotal pillar for long-term success. As search engine algorithms continually evolve, businesses must adapt and optimize to stay ahead. At Big Marlin Group, we understand the significance and value of SEO and other web services and strive to deliver our expertise…

8 Best Podcasts for Marketing

Podcasts serve as an efficient, effective resource to gain insights into the realm of marketing and its many subcategories. Listeners learn about unique topics directly from expert marketers. In addition, podcasts allow for leisurely multitasking on any day at any time – while working, doing laundry, or even driving. What’s more, listening to podcasts positively…

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