Helping You THINK BIG.
Marketing Strategy Services To Grow Your Business.

Your digital agency for big results, high-quality leads, and transparent tracking

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How An Integrated Marketing Strategy Will Maximize Your Return on Investment (ROI)

Full-Funnel Success

A seamless customer journey is key. An integrated strategy balances brand awareness and conversion efforts to drive measurable outcomes.

Reliable Lead Generation

Strategic marketing delivers high-quality leads by focusing on precision and engagement, not just volume.

Strategic Revenue Alignment

We integrate your marketing efforts with clear revenue objectives, delivering results that make an impact.

Who We Work With

Siloed Marketing Strategies Will Lead You to...

Disintegrated Campaigns

Isolated SEO, PPC, and content efforts lead to poor ROI, inconsistent messaging, and missed opportunities. A lack of integration prevents campaigns from achieving their full potential.

Short-Term Thinking

Overemphasis on bottom-of-funnel leads limits long-term growth. Focusing only on immediate results overlooks the importance of building brand awareness and customer loyalty over time.

Unclear Metrics

Disconnected reporting systems make tracking ROI across channels challenging. Without clear visibility, it’s difficult to identify what’s driving results and optimize performance effectively.

Missed Audience Insights

Outdated strategies and generic messaging fail to adapt to evolving demographics or behavioral changes. Understanding audience needs is critical to staying relevant and engaging effectively.

Your Marketing Strategy Efforts Should Make You Money.

268+ Years Of Combined Marketing Experience

Our team brings decades of expertise, delivering proven strategies that drive growth, optimize performance, and ensure measurable success for every client.

230+ Clients Being Serviced

We partner with over 150 businesses, providing tailored marketing solutions that meet unique needs and exceed expectations across diverse industries and markets.

1000’s Of Creative Pieces A Year

From ads to campaigns, we produce thousands of high-quality creative assets annually, capturing attention and driving engagement that delivers real business results.

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"For 10+ years, the Big Marlin Group has helped us streamline our marketing efforts resulting in significant increases in our revenue year over year. We appreciate their ability to think outside of the box and bring new marketing ideas to us.”

- Joe Campbell | Partner & CFO/CMO, Arizona Painting Company

Our Proven Integrated Marketing Strategy Process

1
1

Plan the Approach

We create a full-funnel marketing strategy based on your goals, industry standards and past performance.

2
2

Launch Campaigns

We collaborate with you to strategize and launch your marketing campaigns.

3
3

Check and Adjust

Utilizing detailed reports and your insights on lead quality, we consistently refine your campaigns for better performance.

4
4

Grow Your ROI

Your steady flow of high-quality leads empowers you to drive your company’s growth and hit your ROI goals.

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Our Integrated Approach to Marketing Strategy

Your Marketing Strategy Should Integrate Each Of Your Marketing Channels

Digital Advertising

Coordinate approach across Digital Advertising for a full-funnel strategy that lifts all digital platforms’ performance.

Website

Design, develop, and optimize landing pages to maximize turning clicks into leads and avoid losing interested customers.

Organic Social Media

Boost your online visibility by optimizing content and technical aspects of your site to improve rankings, drive traffic, and attract the right audience.

Ask Abigayle Stepanek

Manager, Growth & Strategy

How has marketing strategy changed in the last 10 years?

Marketing has shifted from broadcasting messages to building relationships and trust. A decade ago, traditional digital marketing revolved around SEO, social media reach, and PPC. Now, it is about hyper-targeted/personalized ads, authentic content through thought leadership/influence, and short-form video first content. People have much shorter attention spans, so you need to wow them in order to be effective!

What are some common misconceptions about marketing strategy are out there?

1. "Marketing = Advertising" – Many think running ads is the entire marketing strategy. Ads amplify a message, but if they aren't tied to a strong website or poor messaging, they won’t convert.

2. "Social media is free marketing" – Organic reach is essentially dead. You either pay for ads or dedicate a FTE for unique/viral content creation.

3. "One-size-fits-all marketing works" – Every audience has unique behaviors; what works for one business won’t necessarily work for another.

Integrated Marketing Strategies Services

Paid Social Campaigns

We design and optimize campaigns across Instagram, Facebook, Pinterest, and YouTube to meet your goals. Using audience insights and A/B testing, our strategies drive brand awareness and conversions while maximizing ROI.

Full Funnel Campaigns

Engage at every stage of the customer journey, from awareness to conversion. By targeting the right audience with tailored messaging, our full-funnel strategies build trust and long-term loyalty.

Competitor Analysis

Understand your competition to uncover growth opportunities. We analyze competitor campaigns, positioning, and targeting to inform smarter strategies and gain an edge.

Digital Funnel Insights

Optimize each touchpoint to enhance user experience and drive conversions. From strategy to execution, we ensure every stage of your funnel contributes to overall campaign success.

Reporting & ROI Tracking

Track results with centralized reporting tools. Our data-driven approach provides actionable insights, helping you refine strategies and drive continuous growth.

Audience Segmentation

Reach the right audience with personalized messaging and offers. By understanding preferences and behaviors, we foster engagement and build stronger customer relationships.

Revenue-Focused Planning

We build campaigns centered on measurable growth. With agile adjustments to ensure performance and market changes, our strategies deliver results that matter.

Messaging Strategy

Capture attention and drive action with creative visuals and storytelling. Our strategies are designed to boost awareness, engagement, and conversions.

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When Our Clients Succeed, We Succeed

Testimonials from our satisfied partners

Joe Campbell

Partner & CFO/CMO, Arizona Painting Company

Mike Leigh

General Manager, Crimsafe

Jeff Andresen

CEO & President, YMCA of Central Texas

“For 10+ years, the Big Marlin Group has helped us streamline our marketing efforts resulting in significant increases in our revenue year over year. We appreciate their ability to think outside of the box and bring new marketing ideas to us.”

“Big Marlin Group has played a pivotal role in Crimsafe’s ability to support our national dealer network. From designing advertising and social media tools for our dealers to launching corporate-sponsored lead generation campaigns, BMG has become an integral part of Crimsafe’s business. BMG’s branding and lead generation efforts have helped Crimsafe’s revenue grow over 30% in the last year. Everyone on the BMG Team is incredibly easy to work with and always looking to enhance our creative materials to help us and our dealers grow.”

“The team at Big Marlin Group has provided our association with tremendous marketing support for over 15 years. They have aided our marketing department’s efforts through new and innovative platforms to help not only grow our membership to over 42,000 individuals but also engage these members effectively and efficiently while working within our budget. To top it all off, they are a really fun group to work with!”

Let's Start Growing. Together.

Measurable results. Comprehensive services. Relationships like we're right down the hall.
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Common Marketing Strategy Questions

Still Curious? Reach out to us to learn more.

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Big Marlin Group