Email marketing helps you connect with an interested audience, build trust, and deliver value consistently to drive loyalty and higher conversion rates.
Email marketing is one of the most cost-effective channels. (1) Personalized campaigns and measurable engagement drive ROI, outperforming other strategies.
Unlike platforms that rely on algorithms, email marketing gives you full control over your audience. Your email list enables direct, reliable communication, free from third-party interference.
Sending generic or irrelevant content can cause your audience to lose interest. Over time, this leads to disengagement, unsubscribes, and a significant decline in campaign effectiveness and ROI.
Emails can fail to display properly without thorough device compatibility testing. This can lead to a poor user experience, reduced engagement, and lost opportunities to connect with your audience effectively.
Improper text-to-image ratios, flagged phrases, or unoptimized content often trigger spam filters. This results in your emails failing to reach the intended inbox, diminishing your campaign’s visibility and impact.
Navigating regulations like CAN-SPAM and GDPR can be daunting. Non-compliance risks include fines, blacklisting, and loss of trust, making a strong understanding of these laws critical for success.
We design, develop, and execute customized email campaigns that align with your brand’s unique identity and goals, ensuring seamless communication and impactful results.
With strategic coding, rigorous testing, and spam trigger avoidance, we guarantee your emails consistently reach your target audience’s inboxes.
By integrating UTMs and Google Analytics, we provide detailed performance reports, empowering you with actionable insights to refine and improve your strategies.
- Joe | Partner & CFO/CMO, Arizona Painting Company
We create a full-funnel marketing strategy based on your goals, industry standards and past performance.
We collaborate with you to strategize and launch your marketing campaigns.
Utilizing detailed reports and your insights on lead quality, we consistently refine your campaigns for better performance.
Your steady flow of high-quality leads empowers you to drive your company’s growth and hit your ROI goals.
Use advanced analytics and in-depth reporting to monitor and refine your email marketing campaigns, ensuring they consistently achieve measurable success.
Design, develop, and optimize landing pages to maximize turning clicks into leads and avoid losing interested customers
Conversion Rate Optimization ensures your email marketing efforts drive results by improving landing pages. Through A/B testing and refined layouts, clicks seamlessly convert into valuable leads.
What are some common misconceptions about email marketing?
"Email should be about the business, like a monthly company news bulletin. This type of content is easy to come up with, but may not keep subscribers engaged (unless you’re in a very exciting industry!) Instead, the most effective email marketing provides value to the audience through education or entertainment, or speaks to where the audience is in their particular buying journey."
What global trends will impact email marketing in the coming years?
"Big data, personalization, and AI will continue to create new technological opportunities for email. These large-scale technological shifts will allow companies to deliver more and more timely, relevant, and motivational content to audiences."
Create comprehensive campaigns tailored to your brand’s unique goals, focusing on measurable, performance-driven results. From strategy to execution, we ensure every aspect of your campaign is optimized for maximum impact and ROI.
Tailored, interactive email templates with animations and brand-aligned visuals, designed to captivate your audience. These templates ensure consistency across devices, improve engagement rates, and create memorable impressions that align seamlessly with your marketing goals.
Engage audiences consistently with compelling newsletters that provide valuable insights and updates. Automated drip series nurture leads by delivering timely, relevant content, ensuring your brand stays top-of-mind and guiding your audience toward conversion.
Seamlessly connect your email marketing efforts with your CRM system to streamline workflows, improve audience segmentation, and automate personalized campaigns. This integration ensures consistent communication and maximizes the efficiency of your marketing efforts.
Expand and refine your email lists to reach the right audience effectively. By leveraging advanced segmentation techniques, we help you target high-value prospects and create personalized campaigns that drive engagement, conversions, and long-term customer relationships.
Leverage detailed data insights to test, refine, and improve your email campaigns. By optimizing content, timing, and segmentation, we ensure your campaigns consistently achieve higher engagement rates and deliver outstanding performance that drives measurable success.
Ensure your emails reach their destination with advanced monitoring tools. From avoiding spam triggers to optimizing sender reputation, we ensure consistent inbox placement and maximize engagement by overcoming deliverability barriers.
Align your email marketing with social media, paid ads, and other channels for a seamless customer journey. By maintaining consistent messaging and timing across platforms, we help you amplify your campaigns and drive better results.
Partner & CFO/CMO, Arizona Painting Company
General Manager, Crimsafe
CEO & President, YMCA of Central Texas
“For 7+ years, the Big Marlin Group has helped us streamline our marketing efforts resulting in significant increases in our revenue year over year. We appreciate their ability to think outside of the box and bring new marketing ideas to us.”
“Big Marlin Group has played a pivotal role in Crimsafe’s ability to support our national dealer network. From designing advertising and social media tools for our dealers to launching corporate-sponsored lead generation campaigns, BMG has become an integral part of Crimsafe’s business. BMG’s branding and lead generation efforts have helped Crimsafe’s revenue grow over 30% in the last year. Everyone on the BMG Team is incredibly easy to work with and always looking to enhance our creative materials to help us and our dealers grow.”
“The team at Big Marlin Group has provided our association with tremendous marketing support for over 15 years. They have aided our marketing department’s efforts through new and innovative platforms to help not only grow our membership to over 42,000 individuals but also engage these members effectively and efficiently while working within our budget. To top it all off, they are a really fun group to work with!”