Navigating the Social Seas: A Guide to Tracking Social Media Success Metrics and Goals

In the vast and ever-evolving world of social media, success is not just about having a presence; it’s about understanding and leveraging the metrics that matter and forming a community. Whether you’re a seasoned social media manager or a budding entrepreneur, creating engaging content, tracking the right metrics, and setting goals are essential to achieving…

Top Marketing Trends of 2022, and What to Expect in 2023

Marketing is an ever-changing industry and keeping up with the change can be intimidating. But to stay current with the fast-paced world, as well as maintain relevance with your audience, it’s essential to research the trends. We’ve put together a list of five marketing trends that evolved in 2022, and also what to keep up…

How to Create Engaging Content

Anyone can produce content, but engaging content needs to have a purpose in order to be effective. By establishing the goals of your content marketing strategy before putting pen to paper, you can ensure that your content stays focused. First, consider your audience. What are they interested in and what types of content do they…

Finding Your Brand Voice and Identity

Finding your brand voice is important for any kind of marketing success. Every brand needs a unique voice. According to Domo.com, the average time a new user spends on a webpage is 15 seconds. Assuming that the webpage runs fast and smooth, this means that brands have a mere quarter of a minute to make…

Why You Should Focus on Video Marketing

Video content has grown tremendously over the years and now we are seeing the impact it has in bringing in new customers as well as capturing the audience’s attention.

Mobile Optimized Site – Why Your Business Needs One

In 2018, 58% of site visits were from mobile devices. In context, this makes perfect sense. Even the most technologically challenged of us spend an average 1-4 hours a day on our smartphones. Whether you are looking up the movie you want to see tonight, or the directions to your favorite restaurant, or simply checking…

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