Marketing is an ever-changing industry and keeping up with the change can be intimidating. But to stay current with the fast-paced world, as well as maintain relevance with your audience, it’s essential to research the trends. We’ve put together a list of five marketing trends that evolved in 2022, and also what to keep up…
Anyone can produce content, but engaging content needs to have a purpose in order to be effective. By establishing the goals of your content marketing strategy before putting pen to paper, you can ensure that your content stays focused. First, consider your audience. What are they interested in and what types of content do they…
Finding your brand voice is important for any kind of marketing success. Every brand needs a unique voice. According to Domo.com, the average time a new user spends on a webpage is 15 seconds. Assuming that the webpage runs fast and smooth, this means that brands have a mere quarter of a minute to make…
Video content has grown tremendously over the years and now we are seeing the impact it has in bringing in new customers as well as capturing the audience’s attention.
In 2018, 58% of site visits were from mobile devices. In context, this makes perfect sense. Even the most technologically challenged of us spend an average 1-4 hours a day on our smartphones. Whether you are looking up the movie you want to see tonight, or the directions to your favorite restaurant, or simply checking…
Blogging is more important than ever for your business website It’s no longer just a platform for individuals to express themselves and post fashion looks. Today, brands use blogs as a way to grow their businesses and expand their reach. According to Hubspot, businesses that have and use a blog get 67% more leads than…
