New social platforms are constantly evolving and adapting, but the infamous TikTok is here to stay. The social platform has around 732 million monthly active users, ranking number seven in the most popular social media sites worldwide. The app itself has been downloaded over 2 billion times in the Apple Store and Google Play, holding…
Every year it seems that as soon as February 15th hits, consumers release a collective sigh of relief as the marketing off-season marketing begins. And why not? From about the 15th of August to the 15th of February (that’s six months!), they are bombarded with holiday sales notifications. Department stores display giant banners promoting their…
Early Emoji Beginnings and Creation The idea of expressing emotion through text without using words first burst onto the scene back in the early ‘90s. They weren’t what most people think about today: nice, smooth, and detailed emojis. The expressive figures in the ‘90s could be created with the same characters found on a keyboard,…
The online presence of a company is more important now than ever While we would like for everyone to love our company brand and services no questions asked, the reality can be a little different. People are much more willing to be honest with reviews online, and are therefore more likely to complain if they…
Social media has continued to grow and evolve since it first joined the world in the early 2000s and has always been a driver of trends Some of these trends are funny while others more serious, but these trends have given individuals and even companies the opportunity to engage deeper within their audience. When companies…
As the digital movement continues to dominate every corner of the internet, brands have to make sure that they deploying good marketing ideas and are keeping up. Digital trends come and go, but that doesn’t mean that your brand has to be left behind. And don’t worry, even some of the biggest names in various…
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