How to Use TikTok for Marketing

New social platforms are constantly evolving and adapting, but the infamous TikTok is here to stay. The social platform has around 732 million monthly active users, ranking number seven in the most popular social media sites worldwide. The app itself has been downloaded over 2 billion times in the Apple Store and  Google Play, holding the record for the most downloaded app in the Apple App Store.

Because of its massive popularity, it is an incredible opportunity for marketers to promote their brand. TikTok offers the chance for marketers to reach younger audiences around the world in a creative and playful environment. Here are a few benefits and ways to use the app.

Benefits of TikTok

  1. It’s low budget - You don’t have to have a very high budget to be successful on this app. Especially in comparison to other platforms, TikTok is sustainably more affordable.
  2. The unique algorithm – TikTok’s #ForYou feed is uniquely calibrated and personalized to each account, with specifically curated videos related to your profile, location, and similar videos you have interacted with before. This makes nearly every video on their home page relatable and interesting to users.
  3. There is a huge audience – TikTok has gained such a vast popularity around the world, and the number of monthly users continues to grow. The audience on TikTok is eager to engage with videos on their feed, and this presents marketing opportunities right in the palm of your hand.

Ways to Use TikTok

  1. Engage in trends - Research what the top trending sounds and videos are, and what hashtags people are promoting. By throwing your video into the mix with a popular sound and hashtags, you boost your brand engagement and the likelihood of getting views to your page.
  2. Collaborate with influencers - There are thousands of influencer communities to attract on TikTok, and a lot of these influencers are experts with tools, features, and trends. By collaborating with influences, you have the potential to make connections with their followers and increase traffic to your page and products.
  3. Run TikTok advertising – Because the app is equal on the scale of popularity with other social media greats such as Instagram and Snapchat, there is the opportunity for growth. However, it is not yet saturated with advertisements due to the experimental and new nature of the app, meaning there are many impressions and clicks to be had for marketers.

If you need help with getting started on social media, contact our marketing experts at Big Marlin group today.



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