Top 10 Social Media Marketing Terms You Should Know
Did you know almost half of the world’s population is now on social media? Because of this, social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn are great ways to find new customers, increase brand awareness, and drive sales.
Unfortunately, when it comes to social media, the various acronyms and jargon could be confusing if you’re not a marketer yourself. Below are the top 10 social media marketing and definitions you should add to your vocabulary to become #socialmediasavvy.
- Impressions – When you are tracking your social media metrics, impressions refer to how many times your post has been shown. If a single user sees your ad or post multiple times, this will count as multiple impressions.
- Engagement – This is another metric that measures how people interact with your content on social media via likes, comments, and shares.
- Conversion – This is a social media marketing term that gets thrown around often and can be quite confusing. A conversion is a marketing objective for your audience to complete, such as the task of subscribing to a mailing list or filling out a contact form. In turn, a conversion rate is the number of web visitors divided by the number of goals completed.
- Influencer – We have all encountered someone who defines themselves as an “influencer”, but what does it really mean? An influencer is someone who has enough of a following to influence potential buyers of a product or service by promoting the items on their social media platforms.
- User-Generated Content (UGC) – User-generated content, (UGC) for short, is any content – text, videos, images, reviews, etc. – created by people instead of brands. Brands will often share UGC on their own social media accounts to promote their followers and their content.
- Search Engine Optimization (SEO) – One of the most important tools to learn, SEO stands for “search engine optimization”, which is the process of improving your site to increase visibility when people search for products or services related to your business in common search engines.
- Pay Per Click (PPC) – PPC advertising is a model used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
- Click-Through Rate (CTR) – A CTR is the ratio that shows how often people who see your advertisement end up clicking it.
- Organic Social – Any social media activity without a paid promotion is organic. It uses free social media tools to build and engage an online following.
- Boosted Post – A post on your page’s timeline which can be boosted to an audience when money is applied. It will show up in your audience’s feed as an advertisement, and there are multiple sites where posts can be boosted.
If you’re interested in using social media for your business but are unsure where to start, get in touch with the marketing experts at Big Marlin Group today.