Why Startups Need to Invest in Marketing

So you own a startup, but now what? As you go through your checklist of starting a business, don’t forget about the importance of having a marketing strategy.

How to Improve Your Email Marketing in 2017

Here are eight ways that you can improve your email marketing performance to increase open rates and click-through-rates.

How to Attract Millennials to Your Business

As part of a generation that spends more on coffee than investing, marketers and businesses have numerous reasons to change their style of marketing to reach these millennials.

Using Instagram & Facebook Live

A few months ago, Instagram added a live feature to the ever growing Instagram stories. All users are now able to broadcast live with the video only lasting during that time and cannot be saved or archived. Regular Instagram videos are on the feed for a full 24 hours and users are able to view those repeatedly.

3 Tips to Boost Marketing in the Spring

Spring is officially upon us! Now before you start daydreaming of summer vacations, it’s time to spruce up your Spring marketing plan. We at Big Marlin Group have a few tips that can brighten up your marketing campaigns.

Marketing Advancements You Need to Take Advantage Of

The biggest question for marketers for the new year is what marketing trends will dominate in 2017. With a new year, we can always expect new changes but it’s important to understand how those changes will affect your clients.

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