What is Influencer Marketing and Why Should You Do It?

What is an Influencer?

An influencer is a person who can affect the decisions of others, whether it be because of experience, expertise, position, or even a relationship with their audience. Usually these influencers have specific topics or types of audiences that they engage with. There are different “levels” of influencers based on follower numbers. These include mega influences which are most often celebrities, macro-influencers with 40,000 to 1 million followers, micro-influencers at 1000 to 40,000, and nano-influencers with fewer than 1,000. Influencers can create on a variety of platforms from Instagram to YouTube, and even streaming services like Twitch.

What is Influencer Marketing?

Influencer marketing is when a certain brand collaborates with and hires an influencer to promote their services or products. Product promotion can be displayed in a variety of formats including commercial-like ads in YouTube videos, paid reviews, sponsored trips/events, and content creation around the product. Influencer marketing is powerful because of the relationship between influencers and their audience, creating a referral-based marketing channel on a mass scale. Companies can also focus on improving brand recognition and positioning with hyper-segmented audiences that modern social media marketing provides.

Benefits of Influencer Marketing

Influencer marketing presents numerous benefits to brands who want to reach new customers and collaborate with an influential source that can advertise the brand. Picking the correct influence that best fits your brand is essential to reaching a specialized audience, establishing trust, and making it a worthwhile investment.

1.)   Specialized Content: Influencer marketing allows for the brand to pick and choose who represents and promotes their brand. When picking an influencer, it’s important to consider one’s own brand image as well as the image and audience of the influencer. Picking the right influencer will pick the right audience and it’s essential to connect to the best demographic.

2.)   Trust: Most audiences of Influencers are extremely loyal, and when an influencer promotes a product their followers will be more likely to trust their suggestions as comparable to a friend.

3.) Establishes a Connection: Influencer marketing can also be beneficial for establishing connections with various individuals of influence. A positive experience for an influencer can result in them continuing to promote your product, like any loyal customer who has had a good experience. Influencers also usually know and collaborate with not just brands but other influencers. Thus, establishing other connections with more influencers that your brand can collaborate with.

3.)   Boosts SEO: Having your brand name and website linkable to other accounts and association with other content increases SEO. Search engine optimization looks at how high your brand is on the list of searches when someone searches your topic.

4.)   Worthwhile Investment: Influencer marketing can be an efficient way to increase impressions while optimizing your ad spend. Brands have the opportunity to choose the best influencer for them, and work within a budget based on how much reach they want to achieve. A small investment in this type of marketing can introduce a new set of consumers to the brand and even create a word of mouth effect on different platforms.

Big Marlin Group offers a variety of services and solutions for your brand, from social media content creation to brand development and management. Check out our solutions today to build your brand to greatness.

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