Industry Expertise

What Are Google Ad Extensions?

If you are looking to boost your Google AdWords paid search performance, Ad Extensions are a great way to show more information about your company to those searching.

Industry Expertise

Best Practices to Create the Perfect Landing Page

There is no exact formula to create the perfect landing page, but there are definitely a few elements that can increase your chances of creating a captivating one.

Industry Expertise

How Non-Profits Can Make The Most Out Of Google Grants

Non-Profits have the opportunity to use Google Grants to advertise across Google. This is a great free tool that all Non-Profits should be utilizing to target their audience.

Agency Culture

O Captain! My Captain!

While bosses come in a variety of shapes and sizes, there are only a few qualities that can truly define an inspiring leader.

Industry Expertise

Why Analytics Matters

There is nothing glamorous about analytics, but quite simply it allows you to create insights with raw data. Using analytics has been proven as an effective way to measure and utilize the data from your marketing campaign. So the question is, why should you use analytics to drive results for your company?

Industry Expertise

How Does Facebook Know What Ads to Show You

Facebook probably knows more about individuals than any other online entity at this point. Over the years, Facebook’s advertising system has become more personalized including targeting based on users likes and shares to allow advertisers to target ads based on the users’ web-browsing habits.

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