One of Google’s newest programs that we have started to utilize in our monthly reporting is Google Data Studio. Although still in beta, Google Data Studio allows companies to create custom reports and visualizations to share.
We could go on all day about the importance of having search engine optimization (SEO) on your website. One significant outcome to having proper SEO placed your website is to make sure that your content is visible in organic searches.
Visibility is one aspect of marketing that won’t change over the years. As we begin a new year, there are certain trends that we at Big Marlin Group believe will drive marketing in 2017.
As a business owner it is important to always attract new customers while continuing to build your relationship with current customers. If a business owner focuses on only one of those areas, there is the threat of losing potential customers which can leave your business vulnerable.
Google AdWords is a powerful tool for driving current and new customers to your website. However, AdWords can quickly become expensive and incredibly ineffective if not handled correctly.
With the explosion of social media and mobile device usage, the way companies communicate and market their value proposition has changed. To ensure your branding message is not only reaching your target audience but is being well executed, hire a marketing agency that has the experience to solve your biggest marketing issues efficiently.
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