By adding Facebook advertising to your marketing strategy, you can effectively reach new and existing customers to increase conversions, such as calls, website visitors and customer engagement.
If you are looking to boost your Google AdWords paid search performance, Ad Extensions are a great way to show more information about your company to those searching.
There is no exact formula to create the perfect landing page, but there are definitely a few elements that can increase your chances of creating a captivating one.
Non-Profits have the opportunity to use Google Grants to advertise across Google. This is a great free tool that all Non-Profits should be utilizing to target their audience.
There is nothing glamorous about analytics, but quite simply it allows you to create insights with raw data. Using analytics has been proven as an effective way to measure and utilize the data from your marketing campaign. So the question is, why should you use analytics to drive results for your company?
Facebook probably knows more about individuals than any other online entity at this point. Over the years, Facebook’s advertising system has become more personalized including targeting based on users likes and shares to allow advertisers to target ads based on the users’ web-browsing habits.
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