What You Need To Know About Facebook Ads

By adding Facebook advertising to your marketing strategy, you can effectively reach new and existing customers to increase conversions, such as calls, website visitors and customer engagement.

When it comes to Facebook Advertisements, simple and less information is more beneficial in order to target a specific audience. Facebook allows you to target consumers based on several different criteria including location, interests and demographics. Here are some other important points to know about Facebook Ads:

Multiple Variations of Ads

It is important when you create a campaign that you try a few different ads to see what the audience is reacting to. You can do this by adding different pictures to each advertisement that are more personal with people involved or a simple edit of details. Having at least three ads rotating will allow you to see the results on how each advertisement is doing. After a few days or weeks, depending on the time length of your ads, check your Click-through-Rate (CTR). You want to aim between a 1-2% CTR.

Remember, when adding text to ad images, there is a 20% text rule. If your ad image has more than 20% text, the ad will be disapproved.

Know your Goal

Establishing a goal before setting up your ads will allow you to choose the ultimate purpose of your ads. When first creating Facebook Ads, choose your objective, whether it be ‘Clicks to Website’, ‘Page Likes’, ‘Brand Awareness’ or a hand full of other objectives.


With every Facebook Advertisement, you have the opportunity to choose which call-to-action (CTA) you want to set from a predefined list.

  • Learn More
  • Sign up
  • Download
  • Contact Us
  • Shop Now
  • Book Now
  • Watch More
  • Apply Now
  • Donate Now (for non-profits)

These predefined CTA buttons will help consumers know why they are clicking your advertisements. These buttons should take the consumer to a landing page that specifies more information about the product, service or event details that were laid out in the advertisement. Choosing your CTA button is more important than most companies realize; understand what is going to get your target audience to convert before choosing just any CTA.

Types of Facebook Ads

You can set where the Facebook Ad will be shown in 5 different areas. You can choose one area or all five depending on what you prefer. You have the option to choose from being placed inside the newsfeed for desktop or mobile, right sidebar on desktop, audience network for mobile, and as of 2015 you can now advertise on Instagram. This can all be managed through Ads Manager on Facebook.


The best part about Facebook Advertisement is that you can start advertising for only $50 and choose what days and times you want your ad to be shown. You can create your budget around a daily limit or a total spend. It is a big misconception that you have to spend a lot on Facebook advertising to generate results. When done right, through specified targeting and rotating advertisements, Facebook Ads can help you reach your marketing goals with your budget in mind.


Using Facebook retargeting can be a powerful way to engage potential and existing customers who have already visited your Facebook page or viewed your website. Retargeting is a great way to remind consumers of your brand, build trust, and engagement. This tool can be especially useful when your company is promoting a specific campaign.

At Big Marlin Group, we specialize in Facebook marketing and believe it can be an incredibly effective tool if set up correctly. Learn more about how to run an effective Facebook campaign by giving Big Marlin Group a call today at 480.381.1154. We are here to solve your biggest marketing challenges!

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