While bosses come in a variety of shapes and sizes, there are only a few qualities that can truly define an inspiring leader.
There is nothing glamorous about analytics, but quite simply it allows you to create insights with raw data. Using analytics has been proven as an effective way to measure and utilize the data from your marketing campaign. So the question is, why should you use analytics to drive results for your company?
Facebook probably knows more about individuals than any other online entity at this point. Over the years, Facebook’s advertising system has become more personalized including targeting based on users likes and shares to allow advertisers to target ads based on the users’ web-browsing habits.
One of Google’s newest programs that we have started to utilize in our monthly reporting is Google Data Studio. Although still in beta, Google Data Studio allows companies to create custom reports and visualizations to share.
We could go on all day about the importance of having search engine optimization (SEO) on your website. One significant outcome to having proper SEO placed your website is to make sure that your content is visible in organic searches.
Visibility is one aspect of marketing that won’t change over the years. As we begin a new year, there are certain trends that we at Big Marlin Group believe will drive marketing in 2017.
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