StorBelow approached Big Marlin Group with a fresh new product in an untapped niche within the home services industry. Their main ask? Turn a logo into a brand and website built to last. As a new startup, StorBelow needed to build awareness and educate their audience from scratch. Simple, clear messaging was essential.


Every effective brand starts with a “why.” For Storbelow, they make homeowners’ lives easier by reducing clutter and therefore stress. We developed their messaging to speak directly to this audience need. Their new homepage tells the company’s story clearly, building from why the customer should care, to how it benefits them, to exactly what StorBelow does to successfully meet their needs. As the finishing touch, Big Marlin Group created a distinctive, no-nonsense brand voice to add a consistent tone to Storbelow’s website and communications.

As a new business, credibility was top of mind for Storbelow throughout the website design and development process. We added key details throughout each page to build trust, from video of the product to messaging that addresses common questions and concerns. The site features clear visual hierarchy and interactive elements, like hover cards, to keep content clean and readable without sacrificing SEO. The foundation of the website, from URL structure to a user-friendly WordPress backend, is designed to grow and evolve as StorBelow does.

View Storbelow’s website here. 




Strategy & Planning


Web Development


Home Improvement Startup

View All Work

Services: Strategy & Planning, Design, Web Development
Industry: Home Improvement Startup
View All Work

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