When Special Olympics Arizona came to us to redesign their website, they wanted to modernize not only the site’s design, but also its user experience. First and foremost, they aimed to increase donor engagement at events and competitions through a more streamlined platform. In addition, accessibility was a major priority to align with the nonprofit’s values.


Every great website has its foundation in a clear navigational structure. For Special Olympics, this meant prioritizing the information needed by athletes, parents, volunteers, and donors into a structure that would be easy to understand despite the diverse audiences. From there, we updated the homepage to make a bigger impact, adding more variety to the content and providing  multiple paths deeper into the site based on frequent user interactions.

The final result was a dynamic, fast, engaging website that represented the strong brand identity of Special Olympics Arizona. Through clear, engaging content and a streamlined user experience, we incorporated a clear pathway for donor engagement, improving the website’s usability for this crucial audience. And at every phase of the project, we evaluated our work based on the Web Content Accessibility Guidelines (WCAG) to ensure that inclusion and ease of access were kept at the forefront of the development process.

Visit the Special Olympics Arizona website


Special Olympics Arizona


Strategy & Planning


Digital Marketing

Web Development



View All Work

Services: Strategy & Planning, Design, Digital Marketing, Web Development
Industry: Non-Profit
View All Work

More Case Studies

Valley of the Sun YMCA


mockup of paid social YMCA advertising creative
  • Creative Design
  • Digital Advertising
  • Strategic Planning

Five Guys Roofing


BMG Case Study 5GUYS Flowchart Cropped
  • Content Writing
  • Strategic Planning
  • Website Development

Arizona Painting Company


BMG Case Studies AZPT Postcard Mockup V2
  • Creative Design
  • Digital Advertising
  • Strategic Planning

Marketing Experience

Solve your business & marketing challenges.


Years of Combined Experience

Our team’s footprint and work experience stretch across the United States touching 38 states

Making Waves

We pride ourselves on transparency.


Clients Being Serviced

We apply brilliant and proven marketing strategies to help you achieve measurable results for your business.

Creative Influence

Working hard to create success.


of Creative Pieces a Year

We believe in strong branding, impactful call to actions, and storytelling when it comes to design.

Big Marlin Group