Our goal was to promote the Orpheus Male Chorus season’s various upcoming concerts and donation opportunities. The marketing collateral had to present elevated branding while still conveying plenty of detail for the chorus’ audiences.
We developed a brochure with details about their upcoming concert performances, highlighting the music, past donors, and the performers themselves. The visual look and feel relied on simple branded colors and black and white imagery to maintain a sophisticated appearance. We paired this printed brochure with email marketing and website features for a cohesive campaign to spread the word among Orpheus’ supportive audience.
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