Nationwide Realty came to us to promote a newly constructed mixed-use development. Their goal was to bring in opportunities for retail, office, and hotel patrons from within the community and for those passing through the area.
We built awareness around the development with a cross-channel marketing campaign featuring direct mail postcards, digital advertising, and organic social media. We showcased brands that would be familiar to the audience to generate interest, while also creating urgency through a limited time promotional event. By layering multiple channels and keeping consistent visual branding, we increased frequency across the campaign. The ultimate result was an improvement in the overall awareness across Nationwide Realty’s target audience.
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