Mason Mechanical approached Big Marlin Group to establish consistent tracking of their marketing results. Without being able to measure the results of their lead generation efforts, they struggled to make informed decisions about where to direct their budget and how to adapt their strategy.
We developed an integrated tracking solution that compared results across traditional and digital marketing efforts. By leveraging tools like call-tracking numbers and UTM tracking through Google Analytics, we improved attribution on their existing campaigns. Paired with monthly reporting meetings to assess performance and make strategic adjustments, this approach to advertising analytics allowed us to direct their budget towards the channels with the highest return, ultimately resulting in a decreased cost per lead across the board for Mason Mechanical.
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Years of Combined Experience
Our team’s footprint and work experience stretch across the United States touching 38 states
We pride ourselves on transparency.
Clients Being Serviced
We apply brilliant and proven marketing strategies to help you achieve measurable results for your business.
Working hard to create success.
of Creative Pieces a Year
We believe in strong branding, impactful call to actions, and storytelling when it comes to design.
