After facing lackluster digital marketing results, Greater Williamson County YMCA reached out to Big Marlin Group to improve the performance of their paid digital advertising to grow membership and program attendance.
We leveraged our expertise in Google Grants to expand spend, increase the number of conversions, and decrease cost per lead. By focusing on key reporting metrics and targeting specific outcomes, we executed incremental strategic improvements over time. A key component of our approach involved directing ads toward relevant landing pages to reduce bounce rates and ensure that ad traffic would be captured and converted into leads.
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Years of Combined Experience
Our team’s footprint and work experience stretch across the United States touching 38 states
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We apply brilliant and proven marketing strategies to help you achieve measurable results for your business.
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of Creative Pieces a Year
We believe in strong branding, impactful call to actions, and storytelling when it comes to design.
