Arizona Painting Company is well-established in the home services industry with a deep understanding of the local market. Despite high lead flow, there were certain affluent neighborhoods where existing marketing channels weren’t as effective. They came to Big Marlin Group for a strategy to grow their presence in these key areas.


We developed a layered, multi-channel marketing campaign with hyperlocal targeting to maximize the number of touchpoints in the desired neighborhoods. Personalized creative featured not only the name of the neighborhood, but also a photograph of a past job from the same neighborhood. The final return on ad spend (ROAS) from the campaign was 1,202%.

Here’s how each component contributed to the omni-channel campaign:

  • Geo-targeted postcard mailers: Beyond just targeting our mailing to specific neighborhoods, we used variable printing to include the homeowner’s name on each printed piece. This highly personalized approach maximized the impact on each recipient.
  • Google Display marketing: Casting a slightly wider net, these ads supplement the print marketing. They are timed to coincide with when homeowners will receive their mailers. If someone visited the website, our standard retargeting campaign would also provide additional exposure.
  • Geofencing display ads: We targeted the postal addresses from the mailing, allowing for a more targeted digital component outside of Google platforms. We leveraged animated gifs to grab the audience’s attention.
  • Paid social advertising: As a visual platform, this channel gave us eye-catching branding opportunities. While we couldn’t capture the entire audience, this layer added additional frequency for around 1/3 of homeowners.


Arizona Painting Company


Strategy & Planning


Digital Marketing



View All Work

Services: Strategy & Planning, Design, Digital Marketing
Industry: Painting
View All Work

More Case Studies

Valley of the Sun YMCA


mockup of paid social YMCA advertising creative
  • Creative Design
  • Digital Advertising
  • Strategic Planning

Five Guys Roofing


BMG Case Study 5GUYS Flowchart Cropped
  • Content Writing
  • Strategic Planning
  • Website Development

Southwest Blinds and Shutters

Window Coverings

paid social advertising creative
  • Creative Design
  • Digital Advertising
  • Strategic Planning
  • Website Development

Marketing Experience

Solve your business & marketing challenges.


Years of Combined Experience

Our team’s footprint and work experience stretch across the United States touching 38 states

Making Waves

We pride ourselves on transparency.


Clients Being Serviced

We apply brilliant and proven marketing strategies to help you achieve measurable results for your business.

Creative Influence

Working hard to create success.


of Creative Pieces a Year

We believe in strong branding, impactful call to actions, and storytelling when it comes to design.

Big Marlin Group