Why Your Company Should Be Using LinkedIn

Don’t wait another day to incorporate LinkedIn into your marketing strategy. LinkedIn is the most important social network for B2B companies because of the companies that you can connect with and the relationships you can build through messaging, articles, and posts. When creating, or updating your companies LinkedIn page, it is important to keep your logo and “About Us” description up to date as your company grows. There are plenty of different things that a LinkedIn profile can do for your business:

Generating Leads

How many ways do users get in contact with your business? Usually businesses have social media accounts and their website as ways for customers to get in contact with them. With LinkedIn, customers can interact with your using messenger or even through comments on posts or articles that you have up on your page. Interacting with your customers is how you get them to interact with you. Make sure that you respond to those messages or comments in a timely manner so you don’t keep potential customers waiting.

Search Engine Results

When people search for your company or even the services you provide users usually head to Google. One thing you will always want is to show up in the top search results on Google. Having a LinkedIn can add another layer to your company and give you more visibility on Google by having a direct link to your page when using common search terms.

Targeting Advertisements

As a B2B business, you are looking for other businesses to use your product or service. There are ways of getting in touch with those businesses, including advertising on Facebook or even Google. Why not advertise to them directly on a business platform? LinkedIn allows you to target your specific audience that you are looking to get your company in front of. With LinkedIn targeting you can choose to target by following:

  • Company Name
  • Company Industry
  • Company Size
  • Job Title
  • Job Function
  • Job Seniority
  • Member Schools
  • Field of Study
  • Degrees
  • Member Skills
  • Member Groups
  • Member Gender
  • Member Age

New Careers

Have a job opening? There are several sites out there that post job openings for companies. LinkedIn has made it easier than ever for candidates to apply and for employees to find the perfect fit. Companies can post jobs with direct links to their LinkedIn page. Candidates then apply using their LinkedIn profiles as their resume and cover letter. This is just another way to get the word out there that you are looking for new employees in your ever-growing company.

Company Achievements

Your company will always have new and exciting achievements no matter how small and it is important to share with everyone else. By updating your followers on how your business is doing or even a new project that was just completed, you are sharing something important about your company. You are letting followers know that you can perform this duty as they might not have known you could do that. Along with sharing the project you are sharing the talents of your team members.

At Big Marlin Group, we want to make sure your business is shown on every platform potential customers may be looking on. That is why we make sure that every piece of information on social media platforms and search engines is accurate. Take a moment to update your information as well as sign your business up for a LinkedIn business account. Need help? Big Marlin Group is here for you. Give us a call today to learn how we can help you get your business in front of your target audience.

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