What You Should Know About SEO

SEO stands for “Search Engine Optimization” and is in place to help drive traffic to your website organically through search engines, such as Google. The main thing that every company or owner of a website should know is how to make it successful, and having SEO done correctly is an important piece of that success.

If you have SEO on each of your pages on your website currently, you should revisit tags and meta descriptions is you are losing rank on Google, Alexa, or any other lists that can help determine your world ranking. If you see a drop in this ranking, it is time to update content and especially your SEO on each page. Another reason that you will need to update your SEO would be when you edit your content with more relevant keywords. If you are using specific keywords in the page content it would be best if you used those keywords in your SEO script as well.

If you do not have SEO on your pages, this is a big factor as to why you are not being ranked on search engines.

Per Marketingprofs.com there are 2.75 million blog posts a day. This means that you must find a way to stand out among the rest. You may spend a lot of time creating new content on your site, but spending a few extra minutes on the keywords, SEO as well as internal and external links is also extremely important for your blog or page content to be successful on search engines.

SEO looks at everything on the page for it to determine ranking. Images, content and even links that you use. When updating or creating a page’s SEO, have keywords that are associated with the topic of your article. If you write a blog post on Mother’s Day gifts, you want search engines to show your article when people search for “Mother’s Day gifts”. MOZ  stated that the first 5 results in Google receive 67% of all clicks which tells you how important it is to be on the first page and even in the top 5 spots.

To have successful SEO on your entire website should follow these strategies:

  • Relevant content
  • Alt tags on images
  • Links (internal & external)
  • Grammar and spelling check
  • Unique page titles

If you have your own marketing agency working and maintaining your website, they will be able to make sure that you SEO is up to date by monitoring it through different programs. At Big Marlin Group, we have several programs that we use that help us determine the best SEO direction for your website that includes the right keywords your company uses and should be using in content. If you need help with your website’s SEO, give us a call or send us a note. We can help improve your SEO and create unique content to your company and services.

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