What It Means For An Agency To Be a Google Partner

To become a Google Partner, at least one member of your company needs to be Google AdWords certified. To be considered certified, you need to take AdWords Fundamentals exam and one other exam.

The six exams and their descriptions from Google are:

  • AdWords Fundamentals – Covers the benefits of online advertising, and best practices for managing and optimizing AdWords campaigns.
  • Search Advertising – Best practices for creating, managing, measuring and optimizing search ad campaigns across the Search Network.
  • Display Advertising – Advanced concepts for creating, managing, measuring and optimizing Display campaigns.
  • Mobile Advertising – Understanding how to set up ad formats for mobile as well as bidding, targeting and campaign measurement and optimization.
  • Video Advertising – Best practices for creating, managing, measuring and optimizing video advertising campaigns across YouTube and the web.
  • Shopping Advertising – Creating a Merchant Center account, product data feed and creating shopping campaigns.

So, what does this mean if you choose an Agency that is a Google Partner?

Working with an Agency that is Google Certified means their Account Managers have direct access to Google employees to answer any questions the client or they may have. Google Employees have tools and software that allow them to create and optimize campaigns, while seeing the industry norm. Google works directly with Google Partners, like Big Marlin Group, to help implement any changes.

Since Big Marlin Group is a Google Partner, this means that you, as our client, get access to the tools and service needed to run an exceptional campaign.

The benefits of working with a Google Partner include:

  1. Certified Agency – To become Google certified there are specific exams that staff need to take and pass every year. By having a certified agency means that the staff took the time and effort to study and learn every part of AdWords and Analytics and even passed the exams!
  2. Access to a Google Representative – Google Partners have exclusive rights to a representative whom we keep in contact with to answer any questions or to help with client’s accounts. They monitor changes that happen or let us know about new improvements.
  3. Manage a Minimum spend – To be considered a Google Partner, the last piece your need to have the badge, is to have a minimum spend of $10,000 over 90 days across all client accounts. This means that those who have the Google Partner badge have the history and knowledge to comfortably say they can manage an AdWords account.

See Big Marlin Group’s Google Partner page. Take advantage of having a Google Partner manage your AdWords account. We have a proven track record of successful AdWords accounts that have been built from the ground up. Call us today to find out more.

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