Google is the most popular search engine by far, dominating around 85% of the market share of search engines on desktop. As a business, it’s clear that you want to rank well on a platform that gets over 3.5 billion searches every day. So, what exactly goes into your website’s organic Google ranking? Google has said that there are over 200 factors that they take into account when determining website rank, but we’ve put together the top 5 factors that impact your website’s ranking the most.
The actual content on your website is the most important factor in your Google ranking. High-quality content can be difficult to write because “quality” is subjective, but there are a few things that Google takes into account when crawling your site and reading the content.
The world wide web is built on links, so they are a major consideration in your website’s Google ranking. There are three main types of links and you’ll want to have a healthy mix of them.
The actual quality and function of your website are another important factor in your site’s overall Google ranking. This encompasses many things, but there are four important things that Google considers when determining whether your website is high-quality or spammy.
There are a lot of ways to optimize your website’s SEO, but some of the basic factors include using keywords in page titles, incorporating header and title tags to show hierarchy, writing a meta description that entices readers, and adding keywords to your image alt tags. At Big Marlin Group, all of the websites we manage are built on WordPress and we use the Yoast SEO plugin to make sure we’re hitting all those SEO points.
User experience is an important component of a good website and there are a few key signals that indicate the quality of user experience. Google uses an artificial intelligence program called RankBrain to help rank webpages and signal how relevant pages are. Clickthrough rate, which is how often a user clicks your link after it comes up in search results, is another signal used to indicate a good user experience. Bounce rate and dwell time are the other signals that indicate how well a user is liking the website. When a user clicks into your site from their search, they’ll either leave quickly because it’s not relevant to what they were looking for, leading to a high bounce rate, or they’ll stay because it is what they were searching for, creating a longer dwell time.
Again, there are over 200 different factors that Google takes into consideration when determining your website’s ranking, but those are the top 5. Want to improve your business’s ranking and g make your brand shine even brighter? Check out Big Marlin Group’s web services to ensure that your website has all the technical factors nailed down and let us take over your content creation and management to ensure your website stays up to date with new content and blog posts.
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