Types of Blog Posts

Whatever blog style you decide to use make sure that it is informative and engaging enough so that your readers return to your website. Experiment with every type of blog style so you can learn what your viewers are interested in seeing.

Book Club

A lot of people love to read books and listen to podcasts that are either in their industry, have insight on the newest products, or are business based. By adding a book club, you can engage readers to listen or read the specific material and have them discuss with you the information they learned. This is a great way to create a blog as well as keep your readers informed.


If you are sharing information that could be better told in an infographic, then go for it! These can be used to share the do’s and don’ts of a topic, show steps, or share the difference in image sizes that correspond to the appropriate social media.

Video Blogs

There are a lot of bloggers on YouTube that share tips and tricks to their trade, DIY, and even tutorials on everything. When you are looking up how to do your makeup, create a website, or cook a meal, people go to YouTube to view a quick, instructional video that will give them all the information that they need. There are plenty of ways that you can use video blogs as part of your content strategy.

Lumen 5

If you are looking for a way to spice up or change the look of your blogs, there is a website that allows you to do just that. Lumen5 allows you to turn your blog posts into engaging videos. This free tool works by imputing your content into a storyboard and then adding in background images and video based on the keywords you used in the article. You can customize it to have the look and feel that you are wanting for your brand. Whether you just want to through together a quick video or spend the time and effort to make it flawless, Lumen5 can create a new way for your readers to view your content.

Are you interested in learning more about what type of blogs you should use for your business? At Big Marlin Group, we want partner with you to help you achieve your strategic business goals. Contact us today!

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