Top Marketing Trends of 2022, and What to Expect in 2023

Marketing is an ever-changing industry and keeping up with the change can be intimidating. But to stay current with the fast-paced world, as well as maintain relevance with your audience, it’s essential to research the trends. We’ve put together a list of five marketing trends that evolved in 2022, and also what to keep up with in 2023. Big Marlin Group can help you succeed and stay current in the upcoming year.


  1. Video marketing:

Video is an increasingly important space in marketing, and is expected to continue to grow. In fact, 86 percent of marketing professionals use video as a marketing tool. Trending topics within the realm of video marketing included micro-stories or short-form videos, going live, and virtual events. Short-form videos have the highest ROI of any social media marketing strategy, mostly thanks to platforms like TikTok. If you are trying to effectively market your brand, tell an engaging story in shorter video segments. Livestreaming is also an important factor in video marketing because it engages viewers in an immediate and authentic way. Livestreaming is a versatile content form because it represents a direct connection from brand to viewer. Overall, video marketing gained popularity in 2022, and will continue to rise in 2023. At Big Marlin Group, our creative team creates animation, video, and more.


  1. Content marketing

Content marketing is a long-term strategy that focuses on building a strong relationship with the target audience by giving them high-quality content. High-quality content is the key to a successful campaign. To focus on a successful content marketing campaign, outline what your business brings to the table, and how your content will address them. A few examples of content marketing include content curation, Q & A’s, newsletters, and infographics. There are many options when it comes to content marketing, so do research before deciding what form of content marketing is best for your company in 2023. At Big Marlin Group, we offer content creation and management such as social media creation, website content, blog content, and SEO.


  1. Influencer marketing

As social media continues to control a lot of marketing, brands are turning towards influencer marketing. In fact, the influencer marketing industry was worth an estimated $16 billion in 2022. Influencer marketing is defined a social media strategy where brands partner with people who have a large, engaged social media presence. This can include bloggers, celebrities, and local influencers. The reason why influencer marketing works is that 61% of consumers said they trust influencers’ recommendations. There are a few types of influencers, and they are defined by the number of followers they maintain.

Influencers are broken down into five categories:

  • Nano Influencers: Between 1,000 and 5,000 followers
  • Micro-Influencers: Between 5,000 and 20,000 followers
  • Power or mid-tier Influencers: Between 20,000 and 100,000 followers
  • Mega Influencers: Between 100,000 and 1 million followers
  • Celebrities: more than 1 million followers

Micro-influencers account for almost half of all influencers, and marketers are more interested in working with micro-influencers than celebrities. Research more influencer marketing here to decide if working with influencers is a good marketing trend for your brand this year. At Big Marlin Group, we offer influencer marketing options under our content creation and management.


  1. Podcast marketing

According to Statista, “the number of podcast listeners [could] surpass 160 million in 2023 after increases of around 20 million each year.” The versatility of podcasts makes them a great opportunity for marketers in that consumers can be reached anywhere at any time about virtually any topic. In the case of startups, you can use podcasts to showcase the innovations and solutions you provide, which can help position your brand as a thought leader in the industry. Consider starting your own podcast or have your startup’s founder be a guest on a podcast with an established following.

Podcast advertising can be an effective tactic in your startup’s marketing strategy, as it can raise awareness among your target consumers, especially if you run ads on podcasts with topics that are closely related to your product.


  1. Augmented and virtual reality

The pandemic’s acceleration of all things virtual caused businesses to invest in innovative technologies that would help them weather the storm. AR and VR technologies will only become more integrated into marketing campaigns as consumers signal that they want unique experiences and interactions with the brands they love. Using augmented and virtual reality allows brands to craft experiences, engage consumers, and encourage new conversions in interesting ways. VR marketing allows companies to bridge the gap between experience and action, as it offers a digital experience to promote products and services. AR reality allows companies to give customers unique experiences with the convenience of using their mobile devices.


Overall, the marketing world continues to expand, and at Big Marlin Group we want to help you keep up. We look at every business relationship as a partnership, and our approach is to show how to drive leads and new revenue while searching for ways to think BIG every step of the way. Contact us today to learn more, we love collaborating with extraordinary brands and the people behind them.


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