Everyone loves a good Instagram contest, but some rise above the rest because of the rules, the creativity, and how they apply for the contest.
No matter what your contest prize is, it is important to get the word out there! Your followers already love your brand and contests are the perfect way to reach even more followers who maybe didn’t know about you. With all of the Instagram contests that we have seen, we have discovered some of the best tips to follow in order to run a successful Instagram Contest.
“Like this, repost, follow me, follow her, comment here”. There are a lot of contests on Instagram that just have way too many rules to follow just to be entered. For a user to enter your contest, they must feel as if the effort they are taking to enter is greater than the worth of the prize. Some entry tactics that may not work, as they take too much effort, are reposting of the contest photo, following more than 2 different profiles, or adding the image to your Instagram story.
If you are hosting a contest that have multiple steps to enter, then the best thing to do is to display the rules in the image and/or caption. One thing you need to include with every Instagram contest you have is acknowledging that the promotion isn’t sponsored, endorsed, or administered by, or associated with Instagram.
One of the easiest ways to host a contest, is to have users simply like the photo to be entered to win. Once a user likes your photo, it shows up on Instagram’s Discover page for more followers to see. The more people participate in the contest, the more it shows up on the Discover page allowing for more people to view your contest and follow your page.
Asking users to comment on the post to be entered to win is similar to a “like contest”, but it can also create post engagement. You can also ask users to tag their friends for an entry or an extra entry. That also helps with engagement, making it even easier to gain new followers.
When hosting a photo contest, the easiest way to keep track of all entries is to use a specific hashtag you can find and track the entry. Find creative ways that people have to take photos in order to enter. You can use your products as the basis of the contest or have them do other challenges, for example hiding one of your products in an area where you have followers, posting a picture as a hint and having the person who finds the product post a picture of it with the hashtag.
Instagram contests are always fun, but they can take a lot of work prepping and making sure you keep track of all entries. Follow these tips to make sure that you have a successful contest that everyone enjoys. If you’d like to learn more or want help finding creative ways to engage users on social media, Big Marlin Group is here for you! Give us a call today at (480) 381-1154.
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