The Benefits of a Small Business Website

Companies in 2021 need a website, especially those managing a small business. According to Statista, an estimated 1.92 billion people purchased something online in 2019 alone, including services, products, and more. While many consumers live online, that isn’t the only reason to have a site. Here are several reasons why your company or brand needs a small business website as soon as possible.

The Digital Transformation and The Competition

The digital transformation isn’t arriving, it has been around for a while. If you look around, there is a pretty good chance that your competitors are already online. Several companies fail to adapt to the changes, and as a result, they are no longer around today.

A couple of video and telephone companies come to mind as excellent examples. Creating a website for your business, whether large or small, will allow your site to show up on search engines such as Google, Yahoo, Duck Duck go, etc. This gives you a digital footprint and allows consumers to find your name when searching for the types of services that you offer.

Online Gold Rush and Holiday Shopping

According to CNBC, online shopping during the 2020 holidays in the United States increased by 32.2%. That totaled about 188.2 billion dollars. This shopping period seems to grow every single year as well. Every year, more and more shoppers are doing their holiday shopping months before Christmas day arrives.

Most of this early shopping is done online and as a result, online stores are shaking things up. They are offering deals and savings on their products as far back as mid-October!

You can see now why a company without a website would be at an enormous disadvantage. This rings even more true once the holiday season rolls around. This is even more true if the website-less company is offering deals and savings only a couple of weeks before Christmas day.

Having an online store site allows small businesses to keep up with larger competitors when vying for the attention of consumers. It also provides an easier avenue for consumers to find your business and purchase your products or services.

A Place For Small Business To Show Off Your Brand

Not only is a website a great place for consumers to find your business, but it is also a great place for them to interact with it. A website allows a business to post videos, testimonials, photos, projects, and other content interesting to consumers. Most people today have web search engines in their pockets, and as a result, consumers are more informed than ever. They like to do their research when considering purchasing a product or service.

They compare prices, products, reviews, and even how a brand presents itself when making its decision. This is where businesses have the chance to make their own products and services stand apart from the rest. A website acts as an online storefront.

If a site is easy to navigate, has great pictures of the product, and has reviews of past consumers praising the product or service, then there is a greater chance that the consumer will make a purchase.

Digital Transformation means something different for everyone. For some, it is gathering data from complex databases and automating processes. For others, it means creating a website and offering online services.

Whatever the case may be, the digital transformation train is only going to keep lurching forward. The best bet is to be on the train rather than quietly observing as it picks up speed from the sidelines and watch it disappear into the distance.

If you are unsure where to start, contact Big Marlin Group! We are a full-scale marketing agency that can help build your website, find your brand voice, and get consumers to your online storefront. With over 207 years of combined marketing experience, you can be sure your business will be in safe hands with us. Contact us to get your small business website started!

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