For your brand to stay relevant, you need to see consumers as people. Sounds easy, right? It’s not. What we do here at Big Marlin Group is allow you to step into the lives of your customer’s using strategic planning, which will help you to see things as your customers see them. We work to understand what your customers or prospective customers are doing and thinking. Then we provide interpretation to help you anticipate how, when and where people will engage with you.
At Big Marlin Group we start our Brand Strategy services with the goal of connecting your brand to your consumers and prospective consumers. It takes a strong brand strategy and equally as strong plan to bring your brand to life.
What does it take exactly? It takes measurable data and insights that are essential when it comes to informed decision-making. It takes the right disciplines to meet your business needs, while also creating the optimal customer experience. And finally, it requires a holistic approach, using bought, earned, owned and shared media to create a fully integrated engagement plan.
Every client is different, they come to us with different needs and goals in mind. While some need a full campaign, others are looking for a full technology solution. In order for us to start developing a brand strategy, we setup the strategic and marketing goals using our Bait & Tackle Consultation, which is how we find the right business objections as well as the Unique Selling Propositions (USPs) that help us get you successful metrics.
Big Marlin Group offers full service strategy and planning services that will help you connect with your customers, from evaluating your brand strengths and weaknesses, to understanding how and why your audiences engage with your brand for each campaign.