Reducing Bounce Rate

The first thing you need to know about your website’s bounce rate is that it can be completely normal for your bounce rate to be on the higher end. 

The average bounce rate greatly depends on the design and layout of your website, and which pages you send customers to most often. For instance, a blog can average a 70-98% bounce rate because users will read the blog then leave. However, detailed landing pages that coordinate with an ad can have a much lower bounce rate. Check out a few of the top ways to reduce your website’s bounce rate:

Fresh Content

As a professional in your business, you know everything there is to know about your products and what makes them special. Unfortunately, your business may not be a topic everyone knows about. When adding information about your products or services, make sure that your content is easily readable and clear. Another way to keep your content fresh is by creating new and up-to-date blogs about your products and services. In these blogs, you can use subheadings, bullet points, and images to your content.

Call to Action

Grab the reader’s attention right away by having the offer as a bolded headline so that is the first thing they see. A great Call to Action will improve usability and improve your conversion rate while lowering your bounce rate.

Storytelling

By creating a story on your page, it will create a memory for readers and bring your brand to life. People read the content by scanning the page first for something that will stand out to them. Create eye catching moments that your audience will keep audience searching your website.

Search Keywords

When a user is searching for baseball hats, they should be able to see the word ‘baseball hats’ a few times on the page as well as other keywords related to that word. Having these keywords will allow for users to find your website and company easier. Additional keyword that you can use to drive people to your site could include ‘where to buy baseball hats’ or ‘best baseball hats’.

Meta Descriptions

Meta Descriptions should contain specific keywords related to what is on that page. This will help when users are searching for your products or services. Meta descriptions contain only a specific amount of characters, so it is important to present the most important information about that page the user is clicking on.

Specific Landing Pages

It is important to track conversions and page views that come from Facebook or Google Advertisements, and you can do this by sending user who click on the ad to a specific landing page. If you have more than one product or service that you are featuring, create separate pages for each product or service. You will then see what people are searching for and which of your products or services is performing with digital advertising.

Page Load Time

Do you know how long it takes for every page on your website to load? There are plenty of tools out there that can help you determine this number. By having a quick page load time, you will be able to keep the attention of users for a longer time rather than leaving after a few seconds of your page not loading. An ideal load time is around 2 seconds or less. Also, important to know is that if your site has a slow page load time, Google will rank your site and be shown to less people.

External Links

External links are great to use when referring to something that isn’t detailed out on your website. However, it is important to make these links open in a new tab or window. Once the user goes into the external site, using the back button multiple times to get back to your website isn’t ideal and can cause frustration.

Optimize for Mobile

No matter how many times we say it, your website should always be mobile friendly. We are in a digital age where most of our searches and daily use is spent on a mobile device. Make sure your website is mobile friendly to reduce the bounce rate since users will be able to easily access each page.

Visually appealing

When adding images or creative to your website, it should not only comply with how the rest of your artwork looks, but it should also be visually appealing. A great image is not pixelated and fits correctly on the page.

When looking at improving your bounce rate, you first need to set realistic expectations as to how low you can reduce bounce rate. By implementing these changes onto the pages that need the most help, you will see a lower bounce rate over time. If you need more help on improving your bounce rate, reach out to the experts at Big Marlin Group. We can help you determine what you need to do to decrease your bounce rate across your website. Call us today to find out more at (480) 381-1154.

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