People average 40 minutes on YouTube, 35 minutes on Facebook, 25 minutes on Snapchat, 15 minutes on Instagram, and only 1 minute on Twitter each day.
Most people pay attention to all platforms daily, no matter how much information is repeated. For businesses, this is your opportunity to get your products and services out there in front of your customer’s eyes. Whether it is in the form of a video or a picture, your goal is to make the visual you put on social media platforms enjoyable yet captivating enough for users to click on it to learn more.
If you plan to use social media advertising to attract new customers it is important to be on multiple platforms depending on which makes the most sense for your business. You gain new customer’s trust by having content on multiple sites, showing you’re not the new company in the market!
The most difficult part for companies, just starting to use marketing, is finding their ideal customer. When it comes to social media marketing, you want to make sure to target your ideal customer on all platforms to increase your Return on Investment (ROI). You can use targeting settings, from specific age groups to genders, to interests and likes. However, you do not want to get too specific to limit the number of people who view your advertisements because this could hinder your ads performance.
When choosing the right platform to showcase your advertisements, you want to think about your audience. To reach those more interested in business and news, LinkedIn and Twitter would be the platforms you should advertise on. Facebook is a great ad platform to narrow down ideal customers by interests and likes, and Instagram and Snapchat are geared more towards younger generations. When users look at advertisements, they look for specific offers or specials that they can take advantage of. Most importantly, make your advertisements stand out among the rest.
Another tip to use when advertising on social media is to rotate ads every 3 to 5 days. This will allow you to see how each one is doing and determine which one is performing the best. Start by changing up the content and updating the image for a fresh look. You want to showcase something that users haven’t seen before, especially if your using the same image or content on the ad. Compare results of the ads’ performances and allow that to influence decisions when creating new ads on social media platforms for your business.
Want to know more about Facebook or Instagram advertising? At Big Marlin Group, we can take your social media marketing to the next level, let us prove it to you! Contact us today at Big Marlin Group by calling (480) 381-1154.
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