The first thing you need to know about Pinterest is that there are over 150 million monthly active users and roughly 2 billion monthly searches. Those numbers sound great, but what does that mean for businesses? Not to worry, Big Marlin Group is here to help you determine if your business should be prepared to take a leap in marketing on Pinterest.
Pinterest is a great social media platform where users go to search for inspiration, DIY, or product information. Users are able to conduct a simple search of what they are looking for then click on the image for more information, where (hopefully) it will take the user to a specific page on the company’s website. This gives the user direct access to find out more about the product with the potential of even purchasing it.
If you already have a Pinterest account for your company, make sure you are joined as a business, if not, you can quickly convert your profile over. To use Pinterest correctly for your business, it is important that you have all information present, it be under your business name, as well as being directly linked to your website or a specific product. With each pin that you create, add keywords to it so it is easier for people to find. You should include at least 10 keywords of different variations to describe your each of your pins.
It is important to take the time to setup your Pinterest account correctly. By adding your products with descriptions, tags, and a URL to your website, potential customers are given the opportunity to find your business easier and can be directly connected to products and services of interest.
It is important to show potential customers that you are actively involved on Pinterest by creating boards that showcase your company, products, and culture. This will help attract clients to your board to find out more about your business. Pinterest boards are searchable so make sure that you name them appropriately by adding in keywords that users will search. The best thing you can do is to look at other companies who are using Pinterest to see how they are successful on this well-known social media platform.
Especially around the holidays, people are looking for gift ideas for friends, family and others. This is the perfect time to get your products out there. Another great idea for adding content on your Pinterest page is to add step-by-step tutorials or D-I-Y projects for customers. When using pictures in your posts, make sure that they are visually pleasing, which will result in people wanting to pin your content and share with others. Pinterest is a great way to create engaging content to get your customers excited about your company.
Often forgotten, but one of the most important aspects of marketing is analytics and tracking your return on investment. Tracking these from your website through Google Analytics can allow you to see which customers came from Pinterest and what they were most interested in. You can do this by adding a specific URL to the post that will track this data. On Pinterest Business, you can use their analytics and measure the number of unique users, re-pins, impressions, and visits that come to your site. This is going to help you determine which pins and content is engaging and attracting customers.
With a proven success of people finding your products, Pinterest is a simple and money saving way to reach customers that are searching for your products. Using Pinterest will take time and patience, but in the end (if everything is set up correctly and friendly for users) you will start to see an increase of people searching for your product and finding your business through Pinterest.
If you are a business owner that has questions or simply wants more understanding of the amount of work it can take to run a successful marketing campaign, please contact us at Big Marlin Group. We are here to answer your questions and show you what it takes to achieve your business goals.
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