Is your investment money proving to be its worth? It can be difficult to measure the success of your business’s marketing department numerically. So how can you tell?
It’s primarily important to remember that the performance of your in-house marketing team is not directly linked to the success of your business. Actually, depending on the type of marketing your company is doing, will determine how long it’s going to take to see results.
Remember to take into consideration how many employees are on your team. Depending on how you man your department, there can be one person handling one platform and the analytics; one handling all of it; or one producing content and one watching the metrics.
With that, it’s vital to hire a team that knows what they’re doing. Hiring someone right out of high school who tweets a lot, may not be the best investment unless their follower count, and engagement rate prove otherwise.
Give your team some leeway. Give them reasonable time to figure out what the right content is that works for your company, and what doesn’t. Also, allow your marketing team the resources they need. Marketing tools can come with a price, so give your team a budget to allow for growth.
Pay attention to the metrics these forms bring. Metrics are the numbers that are going to tell you whether your advertising is paid attention to.
Marketing, especially with social media content, has room for trial and error. It’s important to understand that it takes time to see what works and what doesn’t; remember to give it time to see the numbers you’re looking for. Above all, note that marketing is just a piece of the formula that measures the success of your business.
Let Big Marlin Group take the marketing off your company’s hands and see quality performance right away. Already work with us? We can show you even more insights into how your digital marketing is performing. Contact us at (480) 381-1154.
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