As part of a generation that spends more on coffee than investing, marketers and businesses have numerous reasons to change their style of marketing to reach these millennials.
According to recent research, millennials spend an average of 3 hours per day on their phone. This means that millennials are starting their shopping experience online, and it is usually through their phone apps like Instagram or Pinterest. If your company is on either of these sites, make sure that users have the ability to quickly click on a product to take them to your website where they can purchase that item.
Inbound marketing including videos, blogs, and DIY information are just a few of the items millennials are attracted to. To get your brand out there, creating videos on using different products can help show them what’s new or any new techniques they can use. A popular example of how to reach your audience, is using tutorials. Many makeup brands have created videos and uploaded them to YouTube and Instagram to puts their products on display and show viewers how to use them. The content that you create on your website and on social media must connect with millennials and catch their interest in a short and meaningful form.
As a business that wants to target to millennials, you have to reach them on all platforms.
As millennials tend to always have their phones on them, it was reported in May 2016 that they check their phones more than 150 times per day, the obvious way to reach them is through their mobile device. They want to connect with companies, celebrities and more in order to see the best new products or clothing that they are using.
Having the information about your products and services in the palm of their hand, allows them to share and tell their friends about what they like and see on these platforms.
About 86% of millennials have a smart phone and there are some things you need to consider to directly affect the way they use your products and services. The landing pages you want to send potential and past customers to must be mobile optimized. This allows for a better user-experience if your graphics and content load in a reasonable time. On these landing pages, there must be a clear call to action. To have an engaging post or content, businesses must get their message across to all readers. You will see better results if you engage with your customers and hear what they have to say.
What makes your company stand out among the rest? Many businesses stand out because they offer subscription packages, offer special giveaways, or can even ship out products almost immediately. By interacting with your clients you are giving them that one-on-one interaction that millennials look for.
Millennials are more frequently purchasing clothes and other necessities online than ever before. The problem that comes up often is if the product will work, will fit their size, or even if other people are buying it. The great part about Instagram and Facebook is that you are able to share other people’s experiences with your product. By reposting your customers reviews or pictures of them using your product, this can help build a relationship with a new client. It is showing them that you can engage with your customers and care about their reviews and experiences.
At Big Marlin Group, we are a full-service marketing agency and believe marketing to millennials can be incredibly effective for your business, if done correctly. Learn more by giving Big Marlin Group a call today at 480.381.1154. We are here to solve your biggest marketing challenges!
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