How Marketing Has Changed

With all of the changes in technology over the years, marketers have seen dramatic changes in how we advertise on different platforms from social media to Google AdWords. With the changes we see every year, marketers are able to adapt and bring new ideas to our customers by implementing them in their marketing plan. Here are some ways marketing has changed over the years.


The importance of having reliable and relatable content on your website is crucial for the average consumer as it can help them find your business when they are searching. Content, including blogs or pages, allow for consumers to find the information they are looking for quickly and without hassle.

When creating content, you want to make sure that it applies and speaks to every type of buyer, especially to those that you are targeting. Be creative with your content too. It should tell a story as well as have a creative design or visuals to showcase the meaning of the content.

Lastly, advertise your content. Over the years, the way we advertise the content we create has changed. We can now pay to get our content on blogs for others to see, as well as utilizing other un-paid platforms including Facebook and LinkedIn.


We are now able to track visitor’s footprints and where the most of our leads are coming from and how long they are staying on your site. This gives marketers an insight view of what is and isn’t working. With Analytics, we can compare year over year data to view how your website is doing which allows us to provide value that drives customers to your business.

Simple navigation has also been brought to Analytics over the years for a more user friendly experience. This gives us the chance to maneuver through accounts much easier. The importance of Analytics for marketers is seeing generated monthly reports to compare year over year as well as monthly changes.

Another change that has helped marketers is the ability to change the default date range for reports. You can set to a specific month, year, or even a date range.

Google Advertising

Pay-Per-Click (PPC) has evolved to allow for better budgeting and allow more spend without any waste. We are able to manually set keyword bids as well as add bid adjustments to mobile, desktop and specific days and times. With these tools, marketers and businesses are able to control how much they are spending monthly and daily on advertising as well as having the ability to easily alter and add new advertisements to match their current promotions or products.

Marketers spend time every week working on adding and removing keywords that either are not working or cost too much. This is the same for advertisements. We can generate new ones for a special offering or specific event and set it for a certain time frame.

Google Grants is another great tool that has been rolled out for non-profits to take advantage of free advertising spend. They receive a monthly budget without cost to the non-profit, that they can spend on Google advertisements. There are limitations, but this can greatly help out those organizations.

Facebook Advertising

Advertising on Facebook is another tool that has advanced to allow marketers the opportunity to advertise to people’s specific interests, demographics, and behaviors. With each of these targeting tools, we are able to specify the type of people you are looking to advertise to. Facebook Live is another way for business to market themselves by providing live video to the company’s Facebook followers.

From videos to slider images, Facebook allows us to take advantage of different versions of an advertisement without limiting us. Facebook advertising has become a user-friendly tool that can help generate measurable results.

Social Media

Social media has exploded over the past decade with the birth of Facebook, Instagram, Snapchat, Twitter and more. Business’ have discovered how much of an asset social media is in order to stay connected to their customer base. From posting about new items to promotions, all businesses should be taking advantage of social media to show off what their business can do and what makes them unique. Make sure you do some research on which social media platforms are best for your business!

At Big Marlin Group, we specialize in all types marketing and believe we can make a difference by providing an incredibly effective marketing plan for your business. Learn more about Big Marlin Group by giving us a call today at 480.381.1154. We are here to solve your biggest marketing challenges!

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