The current digital landscape is full of flashy ads, deep discounts, and endless brands. With so much going on online, it’s natural to wonder how brands can develop a plan to obtain and retain customers. Although it might seem difficult, creating brand loyalty is something vital for every business. Here are some tips on creating brand loyalty and why it matters.
In today’s digital world, personalization is everything. The moment a consumer comes in contact with a brand, they should feel at home. The voice, layout, products and services that your brand offers should be everything that the target audience is looking for. However, customer interaction shouldn’t end there. No product lasts forever, and there’s a good chance that a consumer will be looking to purchase accessories or a replacement for their product. Having consumers agree to have personalized e-mails sent to them about your company and offers keeps them in the loop. It also reminds them that they can come back at anytime to the open arms of your company.
Branding is the first impression a consumer gets about a company. However, the more channels a company has, the better of a chance it has that a consumer will come in contact with it. Having a brand spread across various channels such as YouTube, Facebook, Instagram, snapchat, a website will give the brand great exposure. After all, not everyone that has a snapchat uses Facebook, and not everyone that watches YouTube videos uses Instagram. It’s also not enough just to have those channels open, but be active and engaging with those channels too. A consumer who finds pleasant and engaging posts while scrolling through their feeds will choose your brand as first pick when it comes to the types of services and products you offer.
The idea that it’s cheaper to sell to an existing customer than to obtain a new one exists for a reason. That’s because it’s true. Research has shown time after time, that selling to someone who has already purchased a product is way easier than selling to someone who has never experienced it before. A consumer who has a great experience with a brand will only want to come back for more. This will hold true for when it is time to upgrade or replace their product.
Word of mouth marketing is among the most successful types of marketing out there. After all, how many times have services or products been bought on the recommendation of friends or family? This is because people trust their friends and family way more than they trust an online ad about a company they have never heard before. If consumers have an amazing experience with a brand, they are more likely to share that brand and its products with their loved ones. Keeping a clean brand image throughout this process is crucial. After all, former consumers will still see your brand and new ones will come into contact with it for the very first time.
Anyone who follows these steps and updates their brand voice will find continued success. The process must also continue as their brand matures. Doing so will result in happier and more engaged consumers. Big Marlin Group has extensive experience with helping brands create, keep, and expand their online identities. If you don’t know how or where to get started, contact us! We have worked with clients across various industries and want to help you get started!
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