Even though BMG’s partnership with OMCP has just begun, we have made significant strides in helping OMCP achieve their short- and long-term strategic goals and marketing goals. Their ‘Holidays with Orpheus’ concert series was the first of many successes for our partnership.
BMG and Orpheus Male Chorus partnered to increase OMCP’s digital marketing presence and integrate the efforts with their marketing team. Our focus was on increasing brand awareness and engagement through Facebook posts and live videos, Google AdWords as well as other digital marketing platforms.
Our goal is to increase awareness of the male chorus group and to increase concert attendees, donations and volunteers. With OMCP’s brand becoming more visible, it would allow them the opportunity to acquire new donors while strengthening relationships with previous donors. OMCP holds their annual donation campaign to raise money to perform more concerts, inspire more youth, enable more men to enjoy choral performance, and expand their outreach with more community-building projects. BMG spread the word about their campaign through social media, Google, and eBlasts to help them not only reach, but exceed their goal.
Our partnership with OMCP resulted in a significant increase in this year’s attendance to their ‘Holidays with Orpheus’ concert series as well as exceeded their goal of donations during their annual 10-20-30 Campaign by 25%. With the help of OMCP, BMG was able to generate awareness of their brand through many channels of digital marketing. Additionally, we utilized free advertising dollars from the Google Grants program and will continue to optimize to take advantage of those opportunities.