The company has been through adversity by overcoming the downturns in the market and is now prepared to continue its growth patterns and focus on new technology in the glass market to deliver lasting results to its clients.
Anchor-Ventana partnered with BMG in 2014 to increase the company’s brand awareness. We suggested that the company build a recognizable and impactful marketing campaign, which included website development that portrayed their brand and strategic business goals. Additionally, we have supported the company in their traditional and digital marketing efforts through direct mail campaigns and continued digital marketing campaigns on Facebook and Google AdWords.
Anchor-Ventana received a noteworthy improvement in awareness and visibility in their market, which was measured by website page views. With an overall enhanced user experience on the website, customers are able to access specific products they wish to purchase as well as submit a residential quote or commercial bid request.