Industry Expertise

The Emoji Effect

Early Emoji Beginnings and Creation The idea of expressing emotion through text without using words first burst onto the scene back in the early ‘90s. They weren’t what most people think about today: nice, smooth, and detailed emojis. The expressive figures in the ‘90s could be created with the same characters found on a keyboard,…

Industry Expertise

Handling Negative Reviews and Complaints

The online presence of a company is more important now than ever While we would like for everyone to love our company brand and services no questions asked, the reality can be a little different. People are much more willing to be honest with reviews online, and are therefore more likely to complain if they…

Industry Expertise

3 Social Media Trends To Watch Out For In 2021

Social media has continued to grow and evolve since it first joined the world in the early 2000s and has always been a driver of trends Some of these trends are funny while others more serious, but these trends have given individuals and even companies the opportunity to engage deeper within their audience. When companies…

Industry Expertise

2021 Marketing Ideas

As the digital movement continues to dominate every corner of the internet, brands have to make sure that they deploying good marketing ideas and are keeping up. Digital trends come and go, but that doesn’t mean that your brand has to be left behind. And don’t worry, even some of the biggest names in various…

Industry Expertise

The Benefits of a Small Business Website

Companies in 2021 need a website, especially those managing a small business. According to Statista, an estimated 1.92 billion people purchased something online in 2019 alone, including services, products, and more. While many consumers live online, that isn’t the only reason to have a site. Here are several reasons why your company or brand needs…

Industry Expertise

4 Reasons Why You Should Embrace Complaints

The vast majority of those unanswered complaints are online, where it is available for anyone’s viewing. Social media is a communication channel for customers.

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