Industry Expertise

Importance of Cultivating Consumer Engagement

Consumer engagement is the cornerstone to creating a successful brand. Consumer engagement is known to have many definitions, the main being that consumer engagement is the interaction between company and customer, it encompasses many aspects of a brand and is vital to building customer loyalty leading to customer purchase and being an ambassador for your…

Industry Expertise

How Digital Marketing Has Changed Business

Digital marketing has changed and morphed over the years to better suit changing markets and keep with the times. Digital marketing is the promotion of products or services over the internet or electronic media. It is the use of online channels to promote your company. Digital marketing has a rich history, only about thirty years…

Industry Expertise

The Benefits of Conducting a SWOT Analysis

The benefits of conducting a SWOT analysis are numerous. SWOT can be a wonderful way to figure out where your company stands and its possible future endeavors and ways to change and improve. SWOT analysis looks at the strengths, weaknesses, opportunities and threats of the company. Companies conduct these on a regular basis to analyze…

Industry Expertise

How to Increase Brand Loyalty

Building a successful brand is reliant upon also building brand loyalty. Brand loyalty can make or break a brand`s perception and success, loyalty from users means that they won’t go to the competition and your brand can continue to expect expansion and a loyal customer base. What Is Brand Loyalty Brand loyalty is the devotion a brand…

Industry Expertise

What is Influencer Marketing and Why Should You Do It?

What is an Influencer? An influencer is a person who can affect the decisions of others, whether it be because of experience, expertise, position, or even a relationship with their audience. Usually these influencers have specific topics or types of audiences that they engage with. There are different “levels” of influencers based on follower numbers….

Industry Expertise

What Goes Into Your Website’s Google Ranking?

Google is the most popular search engine by far, dominating around 85% of the market share of search engines on desktop. As a business, it’s clear that you want to rank well on a platform that gets over 3.5 billion searches every day. So, what exactly goes into your website’s organic Google ranking? Google has…

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