What do you love most about working at Big Marlin Group?

The people; we go to great lengths finding people that mesh well with our team.  It’s important that we hire people who have a passion for marketing, who work hard and know how to have fun along the way.  Our customers are also included in this. We are lucky that we get to choose who we want to partner with and we work with so many different industries and types of people all over the U.S.  There is never a dull moment!

What do you like to do in your free time?

Anything outdoors with friends and family – camping, boating, golfing and going to country concerts (Country Thunder is my all-time favorite).  If I’m indoors, my first choice would be playing poker at a casino.

Favorite memory/vacation as a child?

All the weekend trips to Rocky Point and Roosevelt Lake with my family and friends.  This was something we did at least once a month.  In Rocky Point, we’d play on the shelly beach, sunbathe, ride ATVs, build sandcastles, and eat yummy Mexican food.  Lake trips to Roosevelt meant we could cruise up and down the lake fast in a boat, ski, tube (parents always tried to flip us off), and camp out at Horse Pasture. There, we’d play horseshoes, hang by the fire, eat smores and lots of camp food.

Who are your top 3 favorite musical artists?

I have to list 4 – Jason Aldean, Journey, Blake Shelton and Luke Bryan.

What is one thing that you have learned here at Big Marlin Group?

Set goals! Without goals, you’ll never know if you were successful or not.  We are huge advocates of measuring – good or bad. You use metrics to do more of the good and adjust if we aren’t getting the results we want.

Favorite thing to do/have done in Arizona?

This is the place for outdoor living. There’s so much to do 9 months out of the year: attend sporting events, camp, hike, bike cruises, boating, fishing, golfing, and the list goes on.

Where do you want to travel?

I just recently returned from my dream place – Tahiti, Moorea and Bora Bora – absolutely stunning.  Any place that has turquoise waters is where I want to be.  Next on my list will probably be the Maldives or the Bahamas.

How do you stay organized in your position?

Lots and lots of notes, our project management software, and my calendars (Outlook and Google). My day consists of so many moving parts that these are an absolute must-have.


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Derek Watkins