Branding for your company is having consistent imagery, logos on all pieces as well as clean and concise work. Photoshop is the perfect way to keep up with branding for your company and products. If you think using Photoshop is difficult, think again!
By messing around with Photoshop tools you can start to understand how important it is and how creative you can get. Photoshop can help you resize images, change colors, blend two photos together, add text, and even create different effects. There are a ton of possibilities with Photoshop that your company can use. Here are some of the benefits:
With all the tutorial videos on the internet, it can benefit you to watch them to learn how to properly use Photoshop and all the tricks and shortcuts that are on the application. With photoshop, you can create practically any artwork for your company. Alexa.com has some tutorial videos on how to use it and walks you through each step.
You can start playing around with all the features now and see how your work changes as you advance in learning more about Photoshop. When watching others create on Photoshop, make sure that you watch what tools and effects they use to give them those desired results.
When it comes to your brand, consistency is key! Being consistent allows you to keep a certain look and display your messages with all your products and marketing materials. You can use these images and designs across your social media outlets as well as on your website or through any marketing channel. By creating this image for your brand, you can improve the look and feel of your social media and the documents you send out to clients.
There is a feature used by many in Photoshop, called Actions, where you can have the program remember what you did to create an image and apply it to other photos. This will not only save you a ton of time, but will also allow you to have a consistent look across all photos without having to recreate it every time.
One thing that we always see in celebrity news or in magazines, is the over use of Photoshop. There is a point when using Photoshop can go too far and can tell that it has been overdone on an image. With photos of people, you can see distorted objects around the person that you photoshoped to make them skinnier, taller, or have different clothes on. Be careful as to how much you photoshop a person as you don’t want them to look fake.
Now is the time to take advantage of this amazing marketing tool to help your business grow. Start by learning the basics of Photoshop by watching videos and tutorials of how to create noteworthy photos and branding material. From there, just start practicing on your own and you’ll be an expert in no time!
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