Spring is officially upon us! Now before you start daydreaming of summer vacations, it’s time to spruce up your Spring marketing plan. We at Big Marlin Group have a few tips that can brighten up your marketing campaigns.
Before we get started, it is always important to look back to last Spring and see what pages on your website and which marketing campaigns were successful as well as identify the ones that were not. You can revamp these to appeal to more customers. You can even apply this technique to products that you may have stored away.
A new season means another opportunity to increase your business’ revenue and grow the company. As winter ends, Spring cleaning is a huge opportunity for businesses to get rid of excess product, last year’s inventory as well as offer specials to customers. Don’t forget that if old items are flying off the shelf, make sure you’re ready with new inventory!
Having a Spring Fling Sale or Spring Cleaning Event give you the opportunity to bring in previous customers as well as attract new customers with incentives and sales. Get customers excited for more sunshine and longer days by making your marketing campaign bright and vibrant, tying into getting rid of those winter blues! Another marketing theme could be around renewal and revitalization as each new year brings New Year’s resolutions and goals for customers.
There are numerous holidays and events that your business can use to their advantage during the Spring. For instance, whether your business is connected to sports or not, March Madness basketball is a time of the year that any business can take advantage of. Your business can promote specials surrounding the thrill of ‘Madness in March’ or support a local college basketball team that is participating. Another sports theme is around the Baseball’s Opening Day, especially Spring Training if you are in Florida or Arizona!
Some Spring holidays include St. Patrick’s Day, Easter, Mother’s Day, Earth Day, and Tax Day. Make sure you try new ways of promoting the holiday across different marketing channels. You can host contests on social media, which allows you to appeal to more customer and gain new followers, or host specials that correspond with the holiday. Looking to add more flair? Look up the national holiday calendar and see if there are any less popular holidays that relate to your business that you can take advantage of. Say you own a restaurant and National Chip and Dip Day in March 23rd, then you can run a special on dip appetizers such as 20% off or a special to entice customers.
Other ideas include, offering 15% off or use the number 15 on Tax Day (April 15) or using Earth Day to ‘go green’ and show your appreciation for this amazing Earth.
We are all customers at heart. Now, put yourself in the shoes of your customers and ask yourself if you’re intrigued by what you are offering, selling, etc. What will bring new and existing customers in to your store or use your service? Offering a gift or free service with a purchase will increase the interest of customers to purchase an item from your business.
This is also a perfect time to make sure all your branding is the same across all media outlets, print, and advertising. This consistency allows for consumers to recognize your logo or work right away.
Looking for more ways to refresh and revamp your marketing for Spring? We would love to help you out and learn more about your marketing needs. Contact Big Marlin Group today to see how our services fit your individual marketing needs. Start getting results today!
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