3 Benefits of Hiring a Marketing Agency

Marketing has always been an essential source for business owners to grow their customer base, and has become increasingly important as technology continues to advance. With many marketing channels available, business owners need to decide on how much of their marketing effort will be in-house versus utilizing a marketing agency.

If you keep your entire marketing team in-house, you could wind up spending your entire budget on payroll, benefits and other overhead expenses. Worst of all, even hiring internally, you may not have the necessary skills to drive in those new customers while retaining current customers. A marketing agency, like Big Marlin Group, can do more with your marketing dollar because of the experience and knowledge we bring to the table. We listen and understand your needs and goals in order to create the most benefits for you.

Marketing agencies have the tools and resources needed to keep up with the changing times. This way, your monthly budget for marketing is untouched by training and tools. According to a report by Accenture, Chief Marketing Officers are now outsourcing between 45 and 75 percent of their marketing needs to a marketing agencies. There are valuable reasons why so many companies, small and large, are turning to agencies to handle their marketing needs.

Here are three benefits of hiring a Marketing Agency:

Experience & Expertise

The importance of experience can mean the difference of having a successful campaign that brings in new leads versus one that doesn’t. At Big Marlin Group, we have a combined 200 years of work experience and know how to solve goals and challenges in a constantly changing digital world. By utilizing the experience and expertise of an agency, you gain marketing talent, leading-edge strategies, shared experiences, and access to advancement marketing technology. At Big Marlin, we offer experience and expertise in the following areas:

Without these services, a business can fall behind competitors by not meeting their customer’s needs. When hiring an agency, there is no need to worry about a skill gap. At Big Marlin Group, we have a diverse educational and experience background from each member of the team. It is important that you have multiple people being able to handle one business’ marketing. Having one employee perform SEO, content marketing, business strategy and communication with customers puts a lot of pressure on them to perform. With a marketing agency, you will see diverse backgrounds that allow them to think outside of the box to provide innovative and measurable results.

Efficiency & Cost

When executing an integrated marketing campaign, you need expertise in a number of areas from creative design to implementation and conversion tracking. It takes a significant amount of time, effort and know-how to create a successful campaign creative that people will want to read and act upon. To create that effective marketing campaign, it requires a budget which can become expensive if a business owner does this internally. When hiring an agency, you have access to a full cross-functional team that provides marketing expertise, strategy planning and tactically brings your company new leads. At Big Marlin Group, we have become extremely efficient to provide the best value when asked to create and monitor each marketing platform used within your company.

Hiring new employees for marketing is easier said than done. There is a learning curve until they become efficient with their time to complete the tasks and projects needed every week, month and year. When you outsourcing certain efforts to an agency, they are your partner and your marketing efforts will be consistent and effective as they help you achieve your goals to bring in new customers. We take the time to learn about your company, industry and tone of voice so we can be a successful partner – for life.

Trends & Technology

If business owners choose to keep their marketing efforts in-house, they often have technology-deprived or incompatible marketing tools because their main focuses in on the business, not on marketing. However, marketing agencies have access to specific technology and tools to keep them at the forefront of marketing in their industry. At Big Marlin Group, we stay up to speed and follow the latest developments across traditional and digital marketing trends in order to provide our clients with the best marketing strategy that benefit their business.

If you are a business owner that is contemplating using a marketing agency, think about how much time it takes to stay abreast of the current trends in your industry. Now, double that because you have to keep up with the digital and traditional marketing trends as well. Why not hire an Agency that generates new leads for you at a lower cost because of their expertise and experience in the market?

For a complimentary, no-obligation marketing evaluation, contact us today!

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