2018 Marketing Trends

Using the analysis of last year’s metrics, marketers have been able to determine what is going to work for business marketing and what won’t in 2018.

Smart Design

Even for those who may have been living under a rock know that smartphones have skyrocketed to the top of the list of electronic devices. 60 percent of searches are done through mobile devices. If you don’t already have a mobile-friendly website, optimize your company site. If you already have, make sure you’re marketing team is paying attention to what your site users do and don’t like.

User Experience

If your site is a Google business, you should be utilizing Google’s Adwords or Google Analytics. Each of these sites are going to give your business the ability to see everything you need to know about what’s working for your site. The suggested top two metrics to pay attention to are the bounce rate, and source.

Non-Visual Experiences

Technology such as the Google speaker and Alexa with Amazon, are rapidly making their way into homes and businesses across the country. It’s predicted that soon, these are going to be the way to advertise. So, get ahead while you can. Keep your eyes and ears out for opportunities for advertisement through these speakers.


As previously mentioned more and more people are using their smartphones for searches. Forbes labeled these moments that people immediately wanted their information as micro-moments. The companies that try to get on board and learn to optimize their sites for these moments are going to come out on top.


Forbes suggested that the internet is running into over-saturation with content marketing. Companies are fighting to be seen, and they’re fighting to be different. So instead of fighting for new space online, look to capitalize on influencers who have already built an audience and reputation.

Big Marlin Group is ahead of the game and already putting the 2018 trends in practice to make your business even stronger. If you’re interested in knowing more about our marketing strategies, give us a call (480) 381-1154.

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